Mark can't decide which yogurt is best, so he's testing them all. In similar fashion, Google has to do a lot of testing to decide which source makes the best featured snippet for a given query. In this episode of the popular Here's Why digital marketing video series, Eric Enge reveals the results of his [...]
Recently, three new search updates was been announce by Google that centers around features snippets, knowledge panel information and suggestive for related topics. In a post on Google's The Keyword blog, it says that a selection of featured snippets will now include more images and related search suggestions within the box displaying the featured snippet content. It is [...]
On May 30th, a new study was released by Ahrefs, which showed how featured snippets have a negative impact on clicks to the first organic search results. Ahrefs had analyzed two million featured snippets and found that the first organic results showed a significant drop in CTR when a featured snippet is present. When a featured snippet [...]
A new study has been published by Stone Temple Consulting on the Google search results around featured snippets. Featured snippets are Google's answers that show up at the top of the search results, which can sometimes be referred to as position zero. Featured snippets are used quite often for Google Voice search results in Google Assistant or Google [...]