I’m sure that at this point in time, this shouldn’t be news – third-party cookies are going away. During their hay day, third-party cookies helped brands deliver a lot of online ads to people, but their usefulness will soon be greatly diminished. Google will be blocking them on Chrome next year, and Mozilla Firefox and …

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Third-party cookies will be taking their leave soon, but that doesn’t mean that the ever-so-important deep-data connection with your audience is taking a hit. Now that we are shifting to first-party data, we can pinpoint and own our own audience’s true preferences. Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal’s bestselling author …

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