PubMatic, an enterprise identity management solution, has released Identity Hub as part of its Prebid User ID module. The company gives publishers the ability to manage multiple IDs for each ad impression, ensuring advertisers can recognize and bid on their intended audiences. Identity Hub directly integrates with existing partners of PubMatics Prebid User ID module, including …

PubMatic’s Identity Hub Offers ID Management Solution In Face Of Growing Privacy Regulations Read More »

Google does a lot of things, not just search engine stuff that it did back in the day. It’s a marketing platform, a digital marketing company, and it even sells hardware, software, services and smart-home products as well. Despite this, Google is having to deal with the same privacy data constrained challenges that every digital …

How Google, The Digital Marketer, Is Adapting To Cookie Restrictions And Data Privacy Read More »

Earlier in November, CNIL, the French data authority, put French ad tech company Vectaury on notice for violating consent-gathering rules under Europe’s General Data Protection Regulation (GDPR).  The ad tech company collects geolocation data through behind-the-scenes methods using the likes of software development kits (SDKs) and real-time ad bidding (RTB) for mobile ad targeting purposes.  Vectaury specializes in …

Why A French Ruling Against A Small Mobile Ad Firm Has Ad Tech On The Defensive Read More »

Most everybody has probably heard of the General Data Protection Regulation (GDPR) that has been sweeping across Europe, which is a data privacy legislation that went into effect end of May.  Even though it originates in Europe, it effects US companies because it governs all European Union (EU) members, no matter where their data is collected. Data …

The United States Finally Starts To Talk About Data Privacy Legislation Read More »

After all things are settled, what if most of visitors gave consent for use of their personal data under General Data Privacy Regulation (GDPR) rules? It seems that this is what is happening with the Quantcast Choice consent management platform, at least for European Union (EU) domains.  Quantcast Choice has announced that its platform, which, according to …

Quantcast Reports More Than 90% Of Visitors To EU Domains Grant GDPR Consent Read More »

It seems that consumers are still confused about how their privacy is being handled.  According to new research released Tuesday by digital advertising platform Choozle, they want companies to do more to protect them. In the report, a full 89 percent of consumers who were polled wants companies to take additional steps to protect their data. …

Report: Most Consumers Think Companies Aren’t Doing Enough To Protect Their Data Read More »

Because of the new data privacy laws being enacted, expectation that consumer privacy will be better maintained. But even with these new rules, will they help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will. Europe’s General Data Protection Regulation (GDPR), which governs the handling of European …

Despite Marketers’ Optimism About New Privacy Laws, Massive Data Breaches Continue To Rock Consumers’ Trust Read More »

Contextual advertising for non-data-based targeting and user consent for data-based ad targeting could be getting new life following the launch in May of the General Data Protection Regulation (GDPR). There are some adtech observers who have contended that contextual advertising can take the place of data-based audience targeting, since it doesn’t require consent and could cost …

Post-GDPR, Purch Points To 70 Percent Consent Rates And The Sweet Spot For Contextual Targeting Read More »

Because of the sheer number of data breaches reported last year, along with a steady stream of new revelations about the misuse of data, it’s possible you think you’ve heard everything there is to know about data breaches. That’s not really the case. With the GDPR fully implemented, there’s yet another way for companies to be in breach of data …

With GDPR Here, What Do US Companies Do If They Have A Breach? Read More »

Over the last year, it seems the biggest word that was going around was “consent.” The biggest driver is the value of the term i the newly implemented General Data Regulation (GDPR). In order to manage all of those user consents, there is the consent management platform, or CMP for short.  (Content management platforms will …

MarTech Landscape: What Is A Consent Management Platform (CMP)? Read More »