Consent is a big thing these days, and there are quite a few solutions to manage that consent. There is another choice being offered by a new open protocol called JLINC. The protocol was launched on May 25, and was developed over the past three years. The protocol was launched on the same day the consent-requiring […]
In some situations, it’s not the first hit that gets you, it’s the second and third one that knocks you down. This is the same thing with Unintended Consequences. Given its complexity and scope, more than likely, General Data Protection Regulation (GDPR) will probably have plenty of those. To sketch out the range of possibilities that […]
Google’s cookie guidance resource, CookieChoices, has been updated to include news tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). GDPR is a sweeping set of rules that govern the handling of European Union (EU) members’ personal data. CookieChoices’ GDPR updates include a […]
The World Federation of Advertisers (WFA) has issued a manifesto, which is calling for brands to put their customers first when processing data. The WFA issued issued its plea on April 23, a little over a month before the compliance deadline for the General Data Protection Regulation (GDPR), a sweeping set of rules that govern how entitles handle […]
Facebook confirmed on April 20 that it will change the way it administers its terms of service (OS) for 1.5 million users in Africa, Asia, Australia and Latin America. Despite the fact that the users in those territories already agreed to TOS dictated by the company’s corporate entity in the EU nation of Ireland, they […]
The one thing that the upcoming General Data Protection Regulation (GDPR) seems to be creating is this – misconceptions. There seems to be enough that it can be hard to keep up with them. A few weeks ago, there were nine common GDPR misconceptions, and now there is a new batch that came from a chat with the […]
The folks at MarTech Today checked in with Sales Force and Demandbase in order to get a sense of how B2B-oriented companies are responding to the upcoming General Data Protection Regulation (GDPR). Best known as the repository of customer data for salespeople calling on companies, Salesforce is used for consumer-facing marketing and customer management. “We look at GDPR […]
There has been quite a bit of discussion in the news about Facebook recently regarding data and privacy, and their disclosure of the misuses of its data by Cambridge Analytica, who ran highly target ads for the Trump campaign in the 2016 election. In an effort to put regulators, investors and users more at ease, Facebook changed its […]
Many of us have heard of the General Data Protection Regulation (GDPR), which goes into effect in about two months from now. But it won’t be surprising if a number of companies haven’t done anything to get read for it yet. If your company hasn’t gotten ready yet, it sounds like it’s a good time for […]
Generally speaking, privacy by design (PbD) is pretty simple. Basically, it’s a procedural reminder to build user privacy principles into the development of a product or tool. Also, it’s a key tenet of the European Union’s upcoming General Data Protection Regulation (GDPR). This is a sweeping regulation that will affect any organization with European users or […]