Gmail

Standalone Gmail Campaigns Will Become “Read Only” Starting July 1

Back in the early part of the year, advertisers received an email from Google Ads stating that they will not be able to create any new standalone Gmail campaigns or edit existing ones beginning July 1, 2021. Even with this change, advertisers will still have the ability to pause or delete Gmail campaigns. Once July …

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Gmail App Adds AMP For Email Support For Android And iOS

According to Google, the Gmail app for Android and iOS will be rolling out support for AMP for Email, a dynamic content feature that will let users interact directly within emails. This update is available to G Suite editions and will be set to “on” by default. Anybody who views emails through a third-party app will …

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Verizon Media Policy Shuts Down Bot-Controlled Inboxes From Reporting Data

As things continue to shift in favor of user privacy, inbox providers have been updating terms of service and policies in an attempt to provide more security and transparency to users. Email service platforms and deliverability providers have been feeling the effects of this change in policies and are trickling down to email marketers who …

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Email Deliverability Platform 250ok Adds Google Postmaster Tools Integration

Email analytics and delivery platform, 250ok, has integrated Google Postmaster Tools data into its solution. It is able to pull in Google Postmaster data from Gmail across multiple IP addresses and sending domains for deliverability analysis via an API. Google Postmaster Tools, launched in 2015, is a resource for high volume senders to analyze email performance and …

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Google Tells Congress Approved Third-Party Apps Can Scan Gmail Data

Google acknowledged, in a letter to members of the Senate Commerce Committee, that it allows app developers to scan and compile details from Gmail messages, such as details about purchases, travel and witch people users interact with.  According to Google, as long as apps clearly disclose this collection, they are free to request access to and …

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New Gmail Features Are Coming, Including A Confidential Mode That Allow Users To Expire Messages

In an announcement made by Google on April 25, Gmail features will be rolling out, which was first announced earlier this month. Not only will there be a redesign and app integration it already said it was coming out with, the new Gmail will involve a number of new enhancements. This update includes a “nudging” feature that …

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Google Announces AMP For Email – Delivering Accelerated Mobile Pages Experiences To Your Inbox

On February 13, Google announced, along with the new AMP Story format at its Conference in Amsterdam, a new way for developers to leverage the fast-loading, mobile-friendly AMP framework. Starting the day of the announcement, developers are able to sign up for preview access tot eh AMP for Email spec and begin developing rich, interactive, engaging email experiences within Gmail. …

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Gmail Ads: An Old Ad Type, But A New Addition To AdWords

For the last two years, we’ve seen Gmail Ads n one form or another.  They used to be known as Gmail Sponsored Promotions (GSPs) and have existed within a unique advertising platform.  But now, as of earlier this month, Gmail Ads has finally been integrated into AdWords. The switch from the original GSP platform to the AdWords interface …

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