Google Ads

Google Ads Smart Bidding Pros and Best Practices

Google search ads is a great tool that you can use to drive sales and traffic to your website. But despite this, managing ad campaigns can be complex and time consuming. If you’re experiencing this situation a lot, you might want to consider using Google Ads smart bidding. Smart bidding is designed to help make …

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How To Set Up Your Performance Max Campaigns The Right Way

Google’s Performance Max campaigns where released a year ago, in November 2021, and by now, many people have been given the chance to get used to the new campaign type. In case you’ve been left out of the loop, or just haven’t gotten much experience with it, what exactly are Performance Max campaigns? According to Google, …

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Google Ads Automated Messaging Through Business Profiles Frequently Asked Questions

A new feature was added to Google’s Business Profiles that would help automate some responses to questions submitted through business’ Google Maps And Google Search business listings. This new feature can be managed through the FAQs section of the messaging section. As a business, you can suggest questions people would normally ask a business such …

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6 Tips To Succeed With Google Ads Promotion Extensions

According to Google, “promotion extensions can add more value to your Search Network text ads by highlighting your sales and promotions for people that are searching for the best deals your business has to offer.” With promotion extensions, you can provide additional information, letting people take action right from the search results. They can give …

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Google Ads Releases New Performance Max Features

Released in May of 2021, Google Ads Performance Max is a type of goal-based campaign type that allows performance advertisers to access their Google Ads inventory from one campaign. Performance Max works together with keyword-based Search campaigns, helping you find more converting customers. Google has really pushing Performance Max campaigns to advertisers by announcing three …

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Google Ads Has Implemented A Three Strike Policy Rule

I’m sure that if you’ve been a Google Ads Advertiser for a while, you’ve had to deal with disapproved ads in the past. Typically, these particular ads were disapproved because they aren’t complying with at least one of the Authorized Buyers policies for advertising on the Google network. There could be any reason why they …

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What Are Some Great Tactics For Advanced Google Ads Audience Targeting?

Do you remember how back in the day, when you wanted to market something, you would rely mostly on keywords to help drive the success of your PPC marketing efforts? Unfortunately, it’s not quite that easy anymore. There are so many different ways to market these days, and it can be overwhelming. One of the …

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