Google’s Performance Max campaigns where released a year ago, in November 2021, and by now, many people have been given the chance to get used to the new campaign type. In case you’ve been left out of the loop, or just haven’t gotten much experience with it, what exactly are Performance Max campaigns? According to Google, […]
A new feature was added to Google’s Business Profiles that would help automate some responses to questions submitted through business’ Google Maps And Google Search business listings. This new feature can be managed through the FAQs section of the messaging section. As a business, you can suggest questions people would normally ask a business such […]
In the realm of PPC, you can always find ways to improve the searcher experience. According to search user Eduardo P., access to information can really add value and efficiency to life: “Being able to use search is a great way to be able to do a lot more in a smaller amount of time. […]
According to Google, “promotion extensions can add more value to your Search Network text ads by highlighting your sales and promotions for people that are searching for the best deals your business has to offer.” With promotion extensions, you can provide additional information, letting people take action right from the search results. They can give […]
Released in May of 2021, Google Ads Performance Max is a type of goal-based campaign type that allows performance advertisers to access their Google Ads inventory from one campaign. Performance Max works together with keyword-based Search campaigns, helping you find more converting customers. Google has really pushing Performance Max campaigns to advertisers by announcing three […]
I’m sure that if you’ve been a Google Ads Advertiser for a while, you’ve had to deal with disapproved ads in the past. Typically, these particular ads were disapproved because they aren’t complying with at least one of the Authorized Buyers policies for advertising on the Google network. There could be any reason why they […]
Do you remember how back in the day, when you wanted to market something, you would rely mostly on keywords to help drive the success of your PPC marketing efforts? Unfortunately, it’s not quite that easy anymore. There are so many different ways to market these days, and it can be overwhelming. One of the […]
On April 13, Google announced that dashboards can now be used at the manager account level. The dashboard is broken down in these areas: Top Level summary Conversions over time Top search terms Campaign Performance Report Search Auction Insights Top Locations The announcement also said that the following improvements have been made as well: Change […]
Are you utilizing Google Ads for your digital marketing? If so, you are probably wanting to find a number of ways to boost the performance of your ads’ performance. After all, you want more high quality clicks from your target audience. Ad Extensions are useful to any marketer, as explained by Google: “By adding more […]
Google’s Expanded Text Ads – or ETAs – are a type of Google ad that appears in search results that will be ending on June 30 of this year. This means that we have only three months left with these types of ads before they disappear forever. The original announcement was made last August, where Google […]