If you’re wondering if you should attempt to lower your Cost Per Acquisition (CPA), you’re on the right track to saving some money. In general, your CPA will be higher than your cost per click, that means not everybody clicking on your ad will make the jump to being a customer. It stands to reason […]
If you’re running a business, and you just came out with a brand new product or service that people end up loving, that’s a great way to get people to give you their business. Since everyone loves what you just came out, you decide to take it to Google Ads so you can extend that […]
Do you use Google Ads to get your company and brand out to more people though Google’s search engine? If so, you’ve probably used Google Ads Editor. If that’s the case, you’re probably also familiar with Google Ads Editor as well. With Google Ads Editor, you are able to export and import files to share […]
In an announced made on September 30, Google Ads is launching a brand new budget report to help visualize monthly campaign spend behavior. In this report, you will be able to see your daily spend, your campaign’s monthly spending limit, your monthly spend forecast, cost to date, and budget changes that were made during the month. […]
Google Ads have announced the roiling out of Advertiser Pages, which will be found in the “About This Ad” menu. With this new feature, advertisers will be shown ads that they’ve run over the past 30 days. This short clip from Marketing O’Clock, they break down the change, showing what advertisers have to look forward […]
What are Google Ads lead form extension? They are form extensions that shows beneath your search a on mobile and tablet device, allowing a user to provide their contact information directly through your ad on the SERP. This means that the user won’t have to visit a landing page to do the same thing. With […]
All Google Ads non-last click models, which includes data-driven attribution, has been upgraded to support both Display ads and YouTube. The data-driven attribution model now also measures engaged views from YouTube. The advantage these upgrades bring to the table is the data-driven attribution model will learn more from how users interact with ads and convert. […]
When you search for something on a search engine like Google or Bing, you will undoubtedly come across ads. These ads are important for a business to get a message across to their target audiences, whether it be to sell a product or service. Besides image and video ads being an important part of marketing, […]
Last month, Google Ads came out with their three-strike system for ad disapprovals, meaning that if you received repeated violations, your ad accounts would effectively be suspended. Understandably, this could be a bit concerning since this could be bad news for your account if you got too many disapprovals. When your ad gets disapproved, it […]
A new “Signal” indicator has begun popping up in some Google Ads accounts, which is located under the Demographics tab and is for optimizing targeting, which is rolling out to Google Ads managers. According to a tweet by Ginny Marvin, the Google Ads Liaison, optimized targeting “uses audience & demo inputs as signals to find […]