Google Analytics supports a lot of important work, such as market reports and investment decisions. It’s important to know how this data works. In this Best of Whiteboard Friday, Tom Capper tells us how the sessions metric in Google Analytics works, and the many ways that it can have unexpected results. Not only that, Tom […]
The new Google Analytics is designed to give you the essential insights you need to be ready for what’s next. In this product deep dive you’ll get an overview of the new Google Analytics, learn about new capabilities to help you improve your marketing and get better ROI, and get a preview of what’s coming […]
On August 26, Google announced that it has launched a new AdSense reporting page, which will be rolling out within the next two weeks. Google has removed all AdMob and YouTube reporting data with the exception of billing and payments data. The company has also restricted data over the last three years for all AdSense […]
Google Analytics has announced that a new feature for Predictive Audiences and Predictive Metrics has surfaced. It is part of their Beta for App + Web properties. Because of this, it is not available for normal Analytics situation. Predictive Audiences Users can now see new audiences, based off two audience types – likely buyers and likely […]
There is a new update to Google Analytics, one that adds bot traffic to be filtered out of reports for Web + App properties automatically. “In App + Web properties, traffic from bots and spiders is automatically excluded. This ensures that your Analytics data, to the extent possible, does not include events from known bots.” […]
Nobody panic! A lot of the coverage around the Big Sur update to Safari scared SEOs into thinking Google Analytics would be completely blocked by the browser. Yes, it’s complicated, but in reality the update isn’t that extreme. Third-party cookies and some cross-site tracking is indeed being blocked, but not GA itself. Read the full […]
A new feature is being tested in Google Search Console, called Google Search Console Insights. This features allows users to get deeper reporting into the performance of the site and its pages, which includes page views, average time on page, referring sites information and more from Google Analytics. Currently, there has been no official announcement […]
We’ll going to bet that you, your boss, or your clients are looking at Google Analytics and making decisions about where to invest money, what strategy to push, which tactics are working, who gets a raise, and who gets the sack. However, if the data inside that GA report is a little grubby, inaccurate, or […]
If you want to understand your users’ behavior and measure the performance of your site, one of the most important tools you can use to do is is Google Analytics. After all, it’s used by millions across the world, and millions can’t be wrong. Despite the fact that Google Analytics is an incredibly important part of the […]
When you can use Google Analytics wisely, you’ll find that it is a treasure trove of data. But how should you use all that data? The startup company, PaveAI is releasing a new AI-powered platform that it says is the first to turn Google Analytics data into news you can use. This would mark the second […]