According to a recent announcement, around the end of August, Google’s Chrome browser will begin blocking resource-heavy ads. Any ad this hasn’t been network-optimized, poorly programmed, or mine cryptocurrency can hog network data and drain batteries. “We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, …

Google Chrome To Crack Down On Battery- And Data-Sucking Display Ads Read More »

According to a TechCrunch report, Berlin-based search engine, Ecosia, will be included among Chrom version 81’s default search engine choices in the US, UK, Germany, France and 43 other markets. Ecosia is joining Google, Bing, Yahoo! and DuckDuckGo, which added to the list this time last year. Ecosia boycotted Google’s Android choice screen auction in the EU, which …

Ecosia To Join Chrome v81 Default Search Engine Choices Read More »

Soon, Google Chrome’s ad blocking efforts will extend to “intrusive” video ads in short-form videos. Chrome will be adopting the latest standards for video ads from the Coalition for Better Ads. This news was announced on February 5. Three different ad experiences for short-form video content was identified by the Coalition for Better Ads are included in …

Chrome’s Coming Changes To Video Ad Blocking Could Impact YouTube Read More »

Because of the increased rejection by major browsers, third-party cookies have been living on borrowed time. On January 14th, Google announced support for third-party cookies in its Chrome browser would be phased out “within two years.” Google wants to replace them with a browser-based mechanism as part of its “Privacy Sandbox” initiative, which was introduced last August. …

Google Chrome: Third-Party Cookies Will Be Gone By 2022 Read More »

For the last 25 years, marketers relied on third-party tracking cookies in order to track consumer behavior online. Practically all ad tech and martech platforms utilize cookies for targeting, retargeting, display advertising and behavioral marketing in general. But now, everything is changing. There is technology out there that blocks cookies, such as Apple’s Intelligent Tracking …

What’s Next Now That The Third-Party Browser Tracking Cookie Is Dead? Read More »

It has been announced in the Chromium Blog by Google that Chrome users who are signed in are now able to use payment methods that are saved to their Google accounts during the checkout process. This feature uses auto-fill payment info associated with a user’s Google account. This means that payment method is available across …

Chrome Lets Users Pay With Credit Cards Saved In Their Google Accounts Read More »

During February of 2018, Google implemented ad filtering for “annoying” and intrusive ads in Chrome in North America and Europe. This implementation was pre-announced in 2017 with the intention to compel publishers to adopt advertising standards established by the Coalition for Better Ads.  In response to the rise of consumer ad-blocking, the coalition was formed. This bad-ads …

Google extends Chrome ad blocking to global markets on July 9 Read More »

DeepCrawl discovered that Google is testing a new GoogleBot that can render the web like a modern Chrome browser. Even though it was known that Google was trying to improve GoogleBot’s ability to render web pages using a more improved JavaScript or advanced web apps. Martin Splitt, a Google developer advocate, has confirmed the test. The following …

Google Spotted Testing Version Of GoogleBot That Can Render More Content Read More »

The second session of SMX Advanced 2018 was the SEO Keynote: A Conversation with Google’s Ilya Grigorik. Ilya is a Web Performance Engineer and also the co-chair of W3C Web Performance Working Group and author of the book “High Performance Browser Networking” (O’Reilly). He jokingly refers to himself as an internet plumber. Here is the session overview: Join …

A closer look at Chrome’s User Experience Report Read More »

On September 4, An update for Google’s Chrome browser was released, called version 69.  In this version of the browser, Google Chrome’s “omnibox” the bar where you type search queries and URLs into, can show you search results answers as you type.  Although this is similar to how Google search works, but it happens directly in …

Google Chrome Now Shows Search Result Answers In The Omnibox By Default Read More »