Google Core Update

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What Is A Core Update? – Whiteboard Friday

If you’ve been in the search space long enough, you’ve probably heard about Google’s core updates and how they affect your website. These changes take place over the course of the year, and can happen several times. But what are core updates, anyway? The following Whiteboard Friday was recorded at SearchLove in October, after three …

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Biased Language Models Can Result From Internet Training Data

Google’s BERT was announced last year, and was called the biggest change to the search system in five years. BERT is now powering practically every English-based query done online. BERT, just like other language models, have been trained on large datasets, meaning that there could potential dangers when developing language models like this. There is …

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What Are The Early Observations On The Google December Core Update?

Recently, the 2020 core update rolled out for the Google search engine, and it was, according to a number of data providers, a big one. The update finally finished rolling out on December 16, 2020, and although we are still getting used to this one, this hasn’t stopped people from making some initial observations regarding …

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