Google Display

An SEJ Guide To Display Ads For Digital Marketers

Display ads are a type of ad format that allows for catchy messaging, graphics, video allowing your company branding to really stand out. There are five advantages to implementing display advertising: They are eye-catching and visually appealing They familiarize your intended audience with your brand They allow for remarketing opportunities They give the ability to …

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Google Ads Data Hub Testing Audience Lists For Display Campaigns, Adding New Features

On April 16 in an announcement, there will be some upcoming enhancements for Google’s Ad Data Hub, the analytics and measurement for Google campaign data. There was even confirmation about it beta testing audience activation for display campaigns. According to Google, it has been updating the infrastructure that underpins Ads Data Hub (ADH) to be …

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