In this episode of Marketing O’Clock, we can say goodbye to Google My Business and send it into that good night, as it will now be known as Google Business Profile. It seems that it has also become a slightly different beast, as there are those who find it more difficult to manage. Not only …

Google My Business is now Google Business Profile, And More Read More »

What is UTM? UTM is short for Urchin Tracking Module, which is used to measure the effectiveness of digital marketing campaigns. They are used to pinpoint particular sources of traffic to your website. As an example, Facebook would be one of the sources within your Social medium for any unpaid links that you post to …

UTM Tagging for Google My Business Read More »

Are you a business looking to market your products and/or services to a local audience? To help get your business seen by as many people as possible, you can use both Google My Business Event Posts and Facebook Events to get all those extra eyes on your brand. With Google My Business Events, you are …

How to Use GMB Posts And Facebook Events for Local Marketing Read More »

Although Google My Business can be a great tool for any local business, there are several GMB listings that are dealing with dreaded critical issues. Sometimes, you might be making it hard for people to find your business when searching for your brand. This means that you probably have to take a look at your …

Are You Making These Mistakes With Your Google My Business Listing? Read More »

According to Google My Business’s updated help documentation, short names are being phased out and will no longer be available to GMB users. The original purpose of short names was to help businesses make their GMB profiles more accessible to potential customers or clients. For now, if you are currently using short names in your campaigns, …

Google My Business Phases Out Short Names Read More »

If you own a business in this day and age, you know how important it is to show up on Google and Google maps. In March of this year, Google stated that local business websites get more than 2 BILLION visits EACH MONTH. That’s a lot of traffic, and in this Semrush video, they are …

How To Get Listed On Google Maps and Google My Business Read More »

In this Marketing 360 video, they will walk us through 15 simple steps to optimizing your Google My Business Listing (GMB) to rank higher and faster.

The Google My Business performance report has been getting some upgrades for a while now, all in order to eventually replace the old insights report. The search engine’s help document was recently updated saying that the report will get both website clicks data and direction requests. Not only did the performance report gain some new features, …

More Data To Come To Google My Business Performance Report Read More »