So what happens if your local business has a presence in search results? More potential customers will be able to see you, allowing them to learn about the products and services that you provide. Being able to be visible to a big number of people on Google (or any search engine for that matter), being […]
Google announced that marketers can now “create posts, reply to reviews, add photos and update business information” directly from Maps and Search for their Google My Business (GMB) accounts. Before, businesses had to use go to the GMB site or use the mobile app in order to update that business information. Not only that, Google is […]
A few weeks ago, an important change occurred within Google My Business (GMB), where GMB profiles are now able to indicate when business hours were last updated. This update was originally thought to be just a test, but now it’s clear that it isn’t, and it’s here to stay. This update might be small, but […]
If you have a business and also have a verified Google My Business account, you can now add a Black-owned business attribute to the listings. These, and any other attribute will be highlighted as icons on mobile business profiles. The announcement was made on July 30. Google also announced the inaugural class of the Google for Startups […]
Last August, Google began testing Local Service Ads (LSAs) with a small number of professional services that includes realtors, financial planners and lawyers in Houston and San Diago. After almost a year, LSAs are finally rolling out nationally for professional services to a number of categories, such as lawyers, financial planners, real estate agents and […]
For a monthly fee, Google is now offering Google Guaranteed certification. If a user partakes in this new offering, they will get an “upgraded profile,” as well as a badge that will show up on both their profile as well as possibly on the Local Pack. Here is a screenshot that was captured by Tom […]
Google is going to begin notifying business of local listing suspensions because of a new law in Europe that has already gone into effect, since the only way a business normally found out that their listings were suspended was after signing into their Google My Business accounts. Because this new law is now in effect, […]
It seems that CallJoy, a model for fee-based services for the small business market that was launched in May 2019, is shutting it down on July 22. Acording to a Google spokesperson provided the following statement: “Like all projects from Area 120, CallJoy was an experiment. We’re proud of the team’s work and achievements, and we […]
In addition to organic tactics, almost 80% of local marketers are purchasing ads on Google. According to a recent survey of 1,300 local marketing agencies, small businesses (SMBs) and multi-location enterprises from Moz, this is 10% more than last year. A wide range of questions were asked in the survey, including the impact of COVID-19 on […]
Google is now allowing businesses to add more hours in their Google My Business (GMB) listing for services that aren’t offered at all times of the day. If hours for particular services are different from regular business opening hours, this information can now be displayed for customers to see. Businesses can include additional sets of […]