On November 22nd, Google announced that there are three new features for app marketers to take advantage of when they are promoting their apps via Universal App Campaigns, the campaign type that automatically syndicates app promotion ads across Google search, YouTube, Play store and Google Display Network. Automated Video Ads – There is a product called AutoDirector, which …

Google Gives App Marketers More Ways To Promote Their Apps With Ads Read More »

Back in February of 2015, Yandex, the top Russian search engine asked the Federal Antimonopoly Service of the Russian Federation (FAS) to initiate an antitrust investigation into Google’s control over the Android platform.  According to Yandex, Google was given an unfair advantage through the required pre-installation of Google apps on Android handsets in Russia. In September …

Google Fails In Bid To Overturn Russian “No Default Android Apps” Ruling Read More »

These days, because of the broader climate of complaint about low-quality ads and ad blocking, it seems that there is some new labeling in Google Play about apps that utilizes ads. According to Android Authority, Google Play is going to begin requiring developer disclosures about those apps that are supported by advertising.  What this means is …

New Google Play “Warning”: App May Contain Advertising Read More »

On Thursday, it was reported by Ad Age  that Google had pulled several apps from the Play Store after the release of a report on in-app ad fraud. The focal point of the report was the migration of the ongoing battle in display advertising to the apps ecosystem.  Forensiq, an ad monitoring firm, published the study, and …

Google Suspends Several Apps After Release Of In-App Fraud Report Read More »