In this episode of Whiteboard Friday, Joy Hawkins gives us a look at her MozCon Virtual 2021 presentation, “To Post Or Not To Post: What We Learned From Analyzing Over 1,000 Google Posts”

Recently, Google has put up a new guideline that shuts down putting your business phone number into your Google Posts. This means that if you post a phone number in a post, you will be going against Google Post’s guidelines. The reasoning for this is “to avoid the risk of abuse, we do not allow […]

A question that was asked of Google Webmaster Trends Analyst John Mueller during a Webmaster Central Hangout on April 9 was this: Is it acceptable for authorities to link to their guest posts? This was submitted by a site owner who contributes a decent amount of unique content to other sites within his niche. There […]

In a Google announcement, In select countries, Google Posts are now supporting the ability to highlight customer testimonials. Specifically reviews with 4 to 5 stars can showcase positive reviews left for your business. “In some countries, Google My Business now provides suggested posts to help you showcase positive reviews. These posts are automatically suggested based […]

Google Maps is adding a “Follow” button to business listings that, when clicked, will send updates from the business to the user’s “For You” tab. New businesses will also have the ability to have their business listed via a Google My Business profile up to three months prior to their open date. To local search […]

In an announcement made by Google on July 30, the company is launching reporting and analytics for Google Posts.  Google Posts allows both businesses and people to create content directly on Google, which will appear highly ranked in Google search results for their names.  It’s possible to add Google Posts within your local Google My Business account by claiming […]

Google My Business recently added the ability for businesses to add a “call now” button to their Google Posts.  Previously, the call-to-action options on the Google Posts for the “What’s New” box included “book,” “order online,” “buy,” “learn more,” “sign up” and “get offer.”  Google now has a new option that lists the business’s phone number. […]

On June 6, Google announced that within Google My Business, two new Google Posts categories are now available.   Not only can you use Google Posts to tell people about all the news about your business or upcoming event, but it’s possible to create posts about new products and offers that you want to highlight. “We’ve added 2 new post […]

There are new variations how how Google is showing Google Posts from local businesses in the local results that are being tested.  Over the last week, three different variations of layouts and functionality around how these Google Posts are displayed when a Google local knowledge panel is returned in the search results. The first is […]

A new Google Posts feature has been released by Google that supports the ability to, in addition to  photos, upload videos in your Google Posts.  Previously, Google Posts only worked with photos uploading. A spokesperson for Google confirmed that this video upload feature is rolling out. Google Posts is a feature which lets people and businesses to […]