Google Maps is adding a "Follow" button to business listings that, when clicked, will send updates from the business to the user's "For You" tab. New businesses can even have their business listed via a Google My Business profile up to three months prior to their open date. Search marketers should care about this because [...]
Google Maps is adding a “Follow” button to business listings that, when clicked, will send updates from the business to the user’s “For You” tab. New businesses will also have the ability to have their business listed via a Google My Business profile up to three months prior to their open date. Companies can [...]
In an announcement made by Google on July 30, the company is launching reporting and analytics for Google Posts. Google Posts allows both businesses and people to create content directly on Google, which will appear highly ranked in Google search results for their names. It's possible to add Google Posts within your local Google My Business account by claiming [...]
Google My Business recently added the ability for businesses to add a "call now" button to their Google Posts. Previously, the call-to-action options on the Google Posts for the "What's New" box included “book,” “order online,” “buy,” “learn more,” “sign up” and “get offer.” Google now has a new option that lists the business's phone number. [...]
On June 6, Google announced that within Google My Business, two new Google Posts categories are now available. Not only can you use Google Posts to tell people about all the news about your business or upcoming event, but it's possible to create posts about new products and offers that you want to highlight. “We’ve added 2 new post [...]
There are new variations how how Google is showing Google Posts from local businesses in the local results that are being tested. Over the last week, three different variations of layouts and functionality around how these Google Posts are displayed when a Google local knowledge panel is returned in the search results. The first is [...]
A new Google Posts feature has been released by Google that supports the ability to, in addition to photos, upload videos in your Google Posts. Previously, Google Posts only worked with photos uploading. A spokesperson for Google confirmed that this video upload feature is rolling out. Google Posts is a feature which lets people and businesses to [...]
The Google My Business API has been updated to add some support for creating and editing Google Posts. Google Posts allows people and businesses to create content directly on Google that can appear highly ranked in Google search results for their names. Google noted that in version 4.0 of the API, “you can now create Posts on Google directly through the [...]
When it comes to boiling down a marketer's fears in the digital economy to a single idea, what would it be? Some would argue that it would be loss of control. Naturally, how you and your brand is being talked about and presented across all the various sites, channels and platforms can, at times, feel [...]
It has been confirmed by Google that most Google Posts are removed seven days after they're first published. The only exception to the rule is Google Posts that are based on any upcoming events Once the event day comes and goes, that event-based Google Post is removed. According to a Google spokesperson, “Posts enable merchants to share [...]