In this Search Engine Journal video, We see Loren Baker talk with Ethan Giffin, the founder and CEO of Baltimore-based Groove Commerce about overall SEO for eCommerce & DTCs, Google Merchant Center / Shopping, the importance of CRO & Upsells for SEO (and other channels) and ways to prepare for the 2022 Holiday Shopping season.
During Google Marketing Live, the company officially announced a partnership with Woocommerce, which will will allow Woocommerce users to display any of their inventory across all of Google’s properties. According to Matt Madrigal, VP/GM of Merchant Shopping, “WooCommerce merchants can upload their products to Google, create free listings and ad campaigns, and review performance metrics …
Woocommerce’s Integration With Google Shopping Is Now Live Read More »
So you have a business that sells products? If so, you’ll want to make sure that both the search engines an marketplaces can find them. If the search engines can find them easier, than so will your potential customers. Luckily, a list of best practices for manufacturers, retailers and publishers have been posted by Google …
In an announcement by Google, the company will begin to enforce its policy of requiring merchants to display the price of an item starting from the e-commerce page through the checkout process in the cart on April 6 of this year. If the price that’s displayed in the checkout is higher than the landing page, …
Google Will Suspend Merchant Sites Who Show Higher Prices In Checkout Read More »
A new digital “try it on” experience is being launched by Google for some cosmetics-related searches. The company announced that this will include augmented reality so users will be able to see what the cosmetics would look like before making a purchase. Google said: “If you’re shopping for beauty products, it’s difficult to make a …
Google Utilizes Augmented Reality So Users Can Try Cosmetics Before Purchasing Read More »
For many of us, the holiday season is just getting started, but for marketers, they’ve been prepping for this for a little while now. They’ve been prepping their content, category and product pages so that they can maximize search visibility as the shopping season really begins ramping up. With weeks left before Black Friday arrives, …
Last-Minute Tips And Techniques For E-Commerce Sites During The Holiday Season Read More »
On September 30, Googled made an announcement that the company is expanding Google Shopping listings globally for free. According to the Google Merchant Center page: “Today we announced that we’re bringing free listings to the Shopping tab in countries across Europe, Asia, and Latin America. Just as we don’t charge sites to be part of …
Did you know that In-market audiences are compatible with Google Shopping campaigns? Well they are now! Pairing shopping behavior and shopping campaigns will help give marketers a new world of opportunities!
On September 23, Google announced three brand new enhancements for local ads, even though the company has already introduced new shopping features a week ago. The first set of features that rolled out several weeks ago includes: More prominent “nearby” filter under the Shopping tab New local stores card Greater visibility for Curbside and In-Store Pickup …
Around this time of year, the holiday season begins to creep up on us. Because of this, every one must begin getting ready. We need to decorate for the season, make food, prep everything for when the big holiday days arrive. For online retailers, they will also need to get ready, but for different reasons. …
Want Some Last-Minute Tips And Techniques For E-Commerce Sites? Read More »