Consumer behavior has changed dramatically ever since the start of the COVID-19 lockdown began. Needs-driven spending has been replaced discretionary spending and online shopping has supplanted in-store buying. As local economies and retailers begin opening back up, this could change again. With the pandemic, Google says that product search is an area that is always [...]
StrategiQ, a marketing firm based in the UK, has released a Google Trends connector for Data Studio. The free tool lets users extract search trend information directly into their Data Studio reports Image sourced from StrategiQ. You'll need to do the following in order to get Google Trends information in your Data Studio reports: Get the [...]
There has been an update to Google Trend's feature set and design, which provides a “simpler navigation and more ways to explore data and stories around one of the world’s biggest journalistic datasets,” says Google’s Gavri Smith. The new design's purpose is to assist journalists in building stories around data they can find in this tool. The new [...]
Last week, an announcement was made by Google Trends that that there would be a refresh to its site in addition to the launch of a new hub for Olympic trends. A Google spokesperson said that the Google Trends refresh came with a few new tools, which include the ability to compare search trends by geographic [...]