For the last 25 years, marketers relied on third-party tracking cookies in order to track consumer behavior online. Practically all ad tech and martech platforms utilize cookies for targeting, retargeting, display advertising and behavioral marketing in general. But now, everything is changing. There is technology out there that blocks cookies, such as Apple's Intelligent Tracking [...]
During February of 2018, Google implemented ad filtering for “annoying” and intrusive ads in Chrome in North America and Europe. This implementation was pre-announced in 2017 with the intention to compel publishers to adopt advertising standards established by the Coalition for Better Ads. In response to the rise of consumer ad-blocking, the coalition was formed. This bad-ads [...]
DeepCrawl discovered that Google is testing a new GoogleBot that can render the web like a modern Chrome browser. Even though it was known that Google was trying to improve GoogleBot's ability to render web pages using a more improved JavaScript or advanced web apps. Martin Splitt, a Google developer advocate, has confirmed the test. The following [...]
Almost a year back, Google's Chrome web browser started rolling out the ability to block, or filter, ads on publisher websites in North America and Europe that don’t meet the Better Ads Standards. Soon, this capability will apply globally. The Better Ads Standards had been developed by an industry group, the Coalition for Better Ads [...]
More and more SEOs and webmasters are aware that in a mobile-centric world speed is of the essence. But how can you know what users actually experience when they come to one of your pages? In this episode of the popular Here's Why digital marketing video series, Eric Enge tells us about the Google Chrome [...]
Not surprisingly, Google's popular browser, Chrome, has started marking HTTP sites as not secure, beginning July 24. Chrome is now marking all plain HTTP sites as "not secure." Webmasters and publishers were given publishers six months’ notice of this upcoming change that went live yesterday. Rather than the small "i" icon for HTTP URLs, Chrome has added a "Not [...]
With Google beginning to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. If you have a site that support HTTPS, Bing Ads is suggesting three options for bulk updating HTTP URLs. The bulk uploads feature in the Bing Ads web interface. Bing Ads Editor. Bing [...]
In an announcement made by Google, there will be a change to how Chrome labels HTTPS and HTTP sites in the future. Beginning in September of this year, Google is going to remove the "Secure" wording and HTTPS scheme in Chrome version 69. In July 2018, Chrome will mark all HTTP sites as "not secure" in version [...]
There is a new feature that Google is testing in its Chrome browser, which shows themed search suggestions based on our past searches directly on the Chrome start screen. According to a Google spokesperson, “these suggestions in Chrome are inspired by past searches and help people continue exploring tasks and activities they’re engaged in more easily [...]
Last week, Google removed the "View Image" button and "Search by Image" feature from Google image search due to a copyright infringement concern with Getty Images. But, by dealing with Getty in best way Google could think of, they inherently made internet quite unhappy with the search company. With this change, searchers have certainly made their voice [...]