Learn how to use BigQuery ML to train and deploy a demand forecasting solution. With potentially millions of products, for a data science and engineering team to create multi-millions of forecasts is one thing, but to procure and manage the infrastructure to handle an end-to-end model training and forecasting solution, this can quickly become overwhelming, …

How To Build And Deploy A Demand Forecasting Solution With BigQuery ML Read More »

In a recent announcement, Microsoft Advertising has released a new addition to their ad extension offering, which they are calling Filter Link Extensions. According to Microsoft, “With this extension, advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings.” Marketers will be able to …

Microsoft Advertising Is Offering Filtering Link Extensions Read More »

According to SteelHouse, your holiday ad strategy needs a Connected TV strategy. Year over Year, millions of people are spending time with Connected TV devices, causing the total viewing time to jump 81%. In a Marketing Land post, SteelHouse covers some of the best ways to make the most of your Connected TV opportunity in …

What Are Ways To Add Connected TV To Your Holiday A Strategy Read More »

Because the current pandemic has effectively stopped businesses from being able to conduct in-person marketing, there are other ways that these businesses will need to conduct their marketing. In this case, they will need to go back to the original marketing channel – email. Like with other types of marketing, you want to be sure …

What Are Ways You Can Improve Your Email Marketing Campaigns? Read More »

In addition to organic tactics, almost 80% of local marketers are purchasing ads on Google. According to a recent survey of 1,300 local marketing agencies, small businesses (SMBs) and multi-location enterprises from Moz, this is 10% more than last year. A wide range of questions were asked in the survey, including the impact of COVID-19 on …

Local SEOs Most Focused On Link Building And Content Development, Report Finds Read More »

“From a marketer’s perspective, from a retail or restaurant perspective, there is this great reset where you have an opportunity to actually grab market share that you’ve never had before,” David Shim, the CEO of Foursquare, said about how the pandemic created a level playing field where reopening businesses could possibly make a gain on …

How Local Marketers Can Prepare For The ‘Great Reset’ Read More »

With markets making their way out of the pandemic, location data can help businesses identify shopping behavior changes and formulate marketing strategies for returning and new customers. According to PlaceIQ’s Duncan McCall and Foursquare’s David Shim, these types of strategies are more effective when combined with economic and psychographic information to build diverse target audiences. “What …

Combine Location Data And External Trends To Build Diverse Audience Strategies Read More »

The groundwork for search engines’ ability to rank well is the crawling and indexing processes of websites. Crawling and indexing are usually overlooked or misunderstood, despite its importance of fundamental aspects. During the crawling and indexing session of Live with Search Engine Land, Martin Splitt, search developer advocate at Google, explained these two processes using …

How Google Crawls And Indexes: A Non-Technical Explanation Read More »

It’s very important to optimize your Shopify store for Google, Bing and other search engines if you want potential customers to find your site. A number of the search engine optimization tenents are based on providing users with a good, positive experience. The easier it is to discover and use your Shopify store, the higher …

Shopify SEO Guide: How To Increase Organic Traffic To Your Store Read More »