Looking at the Alexa traffic rankings, YouTube is the second most visited site on the web, with the first being Google. Even with this information, there are a lot of digital marketers who are treating it like any other social media site. If you’re looking for success, you need to understand that YouTube isn’t about […]
Many of us thing that nobody wants to share our content. But, in reality, it’s quite the opposite. Because they post so often, online influencers are always looking for interesting content to share. You just need to do is research, create and position the right content opportunities to influencers so they’ll want to begin working […]
Google Tag Manager (GTM) has revolutionized the way we implement scripts ad tags on websites, but there are a number of marketers that aren’t completely utilizing the tool, or capitalizing on it’s potential benefits. What are five easy and impactful way to use GTM? There are some tips that will help you improve your analytics dashboards, […]
A cost effective way to reach potential customers for almost any product or business is to advertise on the video platform, YouTube. YouTube users consume over a billion hours of video content per day on the site. With such a large amount of traffic, advertisers can target specific demographics and regions. The video-sharing website has become an […]
In The SEO community, there is quite a bit of talk in regards to link building. The process of link building can be quite tedious and time-consuming. The thing is, link building is even more difficult now more than ever as the web grows in its demands of higher and higher standards for the quality […]
It’s no surprise that ranking number one in Google search is quite difficult. But when it comes to ranking number one on YouTube search, it’s probably not quite as hard. The folks at Siege Media developed a process that is meant to achieve first-page rankings on YouTube search in less than a month. This process […]
In a previous column by Dianna Huff, she had covered how you could use Google’s Search Console to learn about the health of your website. There is another report found within Search Console, called Search Analytics, which gives you an overview of your website’s performance in Google’s organic (non-paid) search results. The report shows some of the search […]
Because of the release of the 2017 Local Search Ranking Factors and several studies, there are SEO conference sessions that push the importance of building local links. We know that it’s important to build these links, but it doesn’t answer a very important question that people always seem to ask about: How do you actually build local […]
Nobody said that running your own small business is easy. A number of businesses will fail in their first year, and even more won’t reach the five-year mark. Even those businesses that are established have a good chance of failing because they are not able to adapt to changing times. Marketing is a difficult thing, and when […]
These days, we live in a world of mobile. Because so many people are using mobile devices and smartphones, site owners have to think about how quickly their web pages are loading in order to satisfy the user. On top of that, the effects of slow page speed have been correlated to a decease in overall […]