Influence

How to Work with Micro Influencers by Mikhail Alfon

When you are starting your influencer marketing campaign, it is important to understand the difference between a macro influencer and a micro influencer. Macro influencers will typically have 100s of thousands of followers, if not millions of followers, and tend to be a little bit more expensive, and generally a little bit more difficult to …

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Influence, Relationships and Your Personal Brand

How do you invite influencers into your content? How are these relationships built? How can you become more influential yourself? Check out this SEMrush conversation with Mark Schaefer, an expert in influence and personal branding. Mark will share his insights and experience on content, influencer and reputation. Let’s discover how to combine the message and …

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You Need to Find the REAL Influencers: Here’s Why

Revelations of fake followers, fake engagement, and low ROI have rocked the influencer marketing world, and threatened to destroy what not long ago was one of the precious darlings of online marketing. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen helps you understand what went wrong with influencer marketing, …

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Reach and Influence Are Your Marketing Priorities – Here’s Why

What should be your top priority as a digital marketer? Eric Enge says it should be increasing your reach and influence. Why that over sales, or traffic, or engagement? Find out in this episode of the Here’s Why digital marketing series. And be sure to subscribe to our channel to get more of “the why …

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