When you are starting your influencer marketing campaign, it is important to understand the difference between a macro influencer and a micro influencer. Macro influencers will typically have 100s of thousands of followers, if not millions of followers, and tend to be a little bit more expensive, and generally a little bit more difficult to …

How to Work with Micro Influencers by Mikhail Alfon Read More »

Peg Fitzpatrick has been a high-profile marketer for years. She gets pitched a lot. And she works with true business celebrities who are getting pitched while you’re reading this sentence. Peg knows what works and what doesn’t. We’re going to ask her how to approach influencers in ways to can build relationships. She’ll also give …

How to (and not to) Pitch an Influencer Read More »

How do you invite influencers into your content? How are these relationships built? How can you become more influential yourself? Check out this SEMrush conversation with Mark Schaefer, an expert in influence and personal branding. Mark will share his insights and experience on content, influencer and reputation. Let’s discover how to combine the message and …

Influence, Relationships and Your Personal Brand Read More »

Revelations of fake followers, fake engagement, and low ROI have rocked the influencer marketing world, and threatened to destroy what not long ago was one of the precious darlings of online marketing. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen helps you understand what went wrong with influencer marketing, …

You Need to Find the REAL Influencers: Here’s Why Read More »

What should be your top priority as a digital marketer? Eric Enge says it should be increasing your reach and influence. Why that over sales, or traffic, or engagement? Find out in this episode of the Here’s Why digital marketing series. And be sure to subscribe to our channel to get more of “the why …

Reach and Influence Are Your Marketing Priorities – Here’s Why Read More »