Influencer Marketing

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20 Key Insights From TopRank’s 2022 B2B Influencer Marketing Report (Infographic)

Before we go any further, we should know what influencer marketing is and what it means in the realm of B2B. As we’ve covered in previous posts, influencer marketing focuses on using important and well-known leaders in the industry that helps to drive a brand message to their own audience, essentially growing the original brand’s …

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The Pros And Cons Of Influencer Marketing For Your Brand (Infographic)

Influencer marketing has been around for sometime now, but it has become wildly popular in the last few years. This kind of marketing has made its way to the forefront, all thanks to the advancements we’ve seen in technology. Anyone who is doing digital marketing for a client, or for their own business is strongly …

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The Ultimate Guide To Measuring Influencer Marketing ROI

It isn’t a secret that influencer marketing marketing is in a constant state of change and evolution. It’s always changing and keeping up at the speed of social, and it’s important that you keep iterating on your influencer program by staying up-to-date with accurate and reliable data. Being able to shift your approach to selecting …

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How Do You Hire Influencers For Your Business?

Sometimes, no matter how long you’ve been in business, there are still plenty of things you can learn. As an example, even if you’ve been around the marketing block for the last 10 years, does that mean you know how you can hire an influencer to help you out with your marketing efforts? Maybe yes, …

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YouTube Influencer Marketing: The Definitive Guide Of 9 Campaign Types

There are many types of marketing available to brands to use to get the word out about the products and services that they provide these days. But let’s be honest, raise your hand if you never thought about or even gave influencer marketing a chance. If you raised your hand, that’s ok! Sometimes people consider …

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How To Create A Successful Influencer Marketing Campaign

Thanks to the pandemic’s effect on businesses, we are seeing a lot of lockdowns, as well as other restrictions being placed on them. This means that selling products and services are being made even more difficult than things were before the pandemic even started. Seeing how we are in this for the long haul, we …

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8 Steps to Create Your Influencer Marketing Strategy

In recent years, we’ve been seeing an unprecedented growth in influencer marketing, and has been taking the digital marketing industry by storm. If you think about it, online influencer marketing is just like word of mouth – it’s considered the most successful marketing tactic around. The continued growth of influencer marketing can be beneficial for …

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Influencer Marketing for SEO and Authority

Influencer marketing is now a mainstream form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. In this episode of Whiteboard Friday, Any Crestodina talks about influencer marketing and how it can drive SEO and authority. He also covers the connection between people, relationships and …

Influencer Marketing for SEO and Authority Read More »

Influencer Marketing for SEO and Authority

Influencer marketing is now a mainstream form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. In this episode of Whiteboard Friday, Any Crestodina talks about influencer marketing and how it can drive SEO and authority. He also covers the connection between people, relationships and …

Influencer Marketing for SEO and Authority Read More »