Digital marketing is always changing, always adapting. In order to keep up with the ever changing evolutions that digital marketing brings, advertisers must change and evolve at the same time. There are a number of different ways we can learn and adopt to the newest digital marketing options. This is where SkyNova comes into play. The […]
I’m sure that if you’re a business using Instagram as part of your marketing strategy, you’ll want to see how you’re doing in comparison to everyone else, especially your competition. Socialinsider recently teamed up with Sked Social in order to analyze over 102 million Instagram business posts, to get a sense of the latest engagement benchmarks in […]
Running an eCommerce site requires a lot of time, attention, money and effort to run. But what any eCommerce site really needs to keep itself up and running are sales. Without sales, these sites won’t be running for much longer. If you want to increase both the sales and conversion rate of your eCommerce site, […]
When you compare the world’s most popular websites and your own small business website, it’s safe to assume that the difference regarding monthly visitors is pretty vast. But how DOES your website truly compare to the big boys? The folks at Visual Capitalist share the world’s top 50 websites in this infographic. Check out the infographic below for […]
When it comes to content type, video is the best on all social platforms when it comes to performance. If you haven’t thought about how you can add video to your digital marketing strategy, then your campaign isn’t living up to its potential. This is the same for LinkedIn. Since we look at that platform […]
As a brand, is Clubhouse the right fit into your social marketing efforts? Clubhouse, a social app that has caught the eyes of many in recent months, has seen some massive growth recently. The app, which is has an invite-only mentality, has been great for those who wants to stay in touch with the pandemic. […]
If you want to be successful at your social media strategy, you want to make sure visuals are a part of it because it can really help grab the attention of users as they are moving through their social timelines. Every platform has it’s own optimized sizes for visual assets. If you can follow the […]
We all start somewhere with our websites, no matter if you own a small, medium or big business. If you are trying to create a website for your small business, you’ll need to check to make sure you have all of your bases covered so that you have the highest chance for success. In the […]
Considering that a number of social platforms are integrating their own version of Stories, we can assume that Stories is popular. The newest platform to get their own Stories feature is Pinterest called Story Pins. With Story Pins, it gives users more ways to connect with Pinterest. Because of their prominent placement, it’s a great […]
Over the last year, it seems that consumer behavior has changed quite a bit over the last year, all thanks to COVID-19. This is because the following pandemic keep people from going out like they used to. In turn, they turned to making more of their purchases online, boosting eCommerce sales. Even if when the […]