During its annual Marketing Livestream, Google expanded the capabilities of several existing features and products on May 27, 2021. The first thing Google did was to remove the spending threshold of the Customer Match feature. This could end up making it more useful to businesses of all kinds. The Google Ads Insights page is also getting …

Google Updates Customer Match, Performance Max Campaigns, The Insights Page And Product Feeds During The Google Marketing Livestream Read More »

The events of 2020 have really shaken things up, as they are still affecting us today, a little over a year after the pandemic began. Everyone had to place things on hold, both personally and professionally, in order to try keeping everything under control as much as possible. Right now, we don’t really know when …

Twitter Releases New Insights Into How Users Are Planning For The Post-Pandemic Future (Infographic) Read More »

The NFL is now in its final stages of the 2020-21 campaign as we slow make our way towards the big day, Super Bowl Sunday. Due to the pandemic, things have been difficult, but for many, sports have been a haven for fans everywhere. Sports have provided a distraction for people and have given us …

Twitter Shares Insights Into Rising Discussion Around the NFL Playoffs (Infographic) Read More »

Putting out a Facebook video that engages your viewers is half the battle, but is that content really working? Learn how to navigate Facebook video insights to fully understand what your customers want to see and how to improve your content for the future.

If you are planning on using LinkedIn as a key platform for your 2021 business plan, then you’re in the right place. Due to the pandemic, LinkedIn (plus many other social platforms, let’s be honest) has seen an increase in usage over 2020. This week, LinkedIn has provided some new usage stats, stating its case …

LinkedIn Shares New Usage Insights for Your 2021 Planning (Infographic) Read More »

With the holidays upon us, Pinterest has recently released their yearly holiday gift guide. The purpose of the guide is to show off some of the most popular/most-searched holiday gift ideas on the Pinterest platform. There are ten categories in this year’s gift guide, and when you drill down into each of them, you will …

Pinterest Launches Holiday Gift Guide And Shares New Gift Trend Insights Read More »

We know that Video is one of, if not the best performing type of content, regardless of what platform you are on. For Twitter, any tweet that contains video will see over ten times more engagement than tweets that don’t include video. According to Twitter, “Video is our fastest-growing advertising tool. There are over 2 …

Twitter Releases New Insights Into Video Ad Effectiveness Read More »

The data you are able to harness coming from custom extraction via crawler tools is worth its weight in revenue, from e-commerce to listings sites to real estate and myriad verticals beyond. Using a greater granularity of data, you’ll be able to uncover CRO and user experience insights that can inform your optimizations and transform …

Custom Extraction Using an SEO Crawler for CRO and UX Insights – Whiteboard Friday Read More »

In March 2017, Facebook began bet testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook.  On October 19, company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.” The Facebook Pixel powers the free tool and can report on campaigns across Facebook, Instagram, …

Facebook Attribution Now Available To All Advertisers Read More »

It was over a year ago when Facebook said that it would be changing how it would count organic reach for Pages’ posts to only include viewable impressions.  But the adjustment hasn’t been made yet. Facebook is expecting to institute the new methodology in early 2018, according to a Facebook spokesperson.  This methodology will only count organic …

Facebook Will (Finally) Shift To Viewable-Only Organic Reach Counts For Pages Next Year Read More »