The latest Facebook to their news feed algorithm will penalize links that are slow-loading web pages.  With this new tweak, it could force more brands and publishers to adopt the social network’s proprietary Instant Articles format. The plan is to begin estimating how long it will take for a web page to load from its mobile […]

A report was released this week by Chartbeat that quantifies the benefits of faster mobile page-load times, and specifically, publisher usage of Google AMP and Facebook Instant Articles (FIA).  The report, which is called “The New Speed of Mobile Engagement,” seeks to answer some general questions about the formats: Does improving page load time positively impact readership […]

Last year, Facebook officially opened up Instant Articles to all websites last year, which meant that publishers, brands and other site owners had to figure out how to make their sites’ regular pages convert to Facebook’s proprietary format.  This became an even bigger headache if these sites also supported Apple’s and Google’s proprietary article formats.  But […]

It may have come to the attention of some Facebook users that there are more advertorials adopting Facebook’s Instant Articles format. Because of this, some cosmetic changes have been added to branded Instant Articles by Facebook that highlight the brand involved and give them more flexibility with the look of their content.  Although there are changes, […]

As more people hang out reading content on Facebook, it would make sense that Facebook would make much more money.  So naturally, Facebook wants to make sure their users are spend as much time as possible on the site as possible reading up on their Facebook feeds.  In this case, Facebook is making time a […]

Due to Facebook’s eventual launch of Instant Articles to all publishers on April 12, WordPress is preparing for the inevitable wave of interest in the new publishing platform.  WordPress is launching their own plugin that will turn WordPress content into Instant Articles.  Both the WordPress VIP team and Facebook’s media relations team announced the new plugin launch.  The tool will […]

After five months since the introduction of Facebook’s faster loading “Instant Articles” to the News Feed, the rollout of the this feature has begun picking up steam. Today, it was announced by Facebook that thousands of Instant Articles are being published daily.  Now, these fast loading articles will now be visible to all users of Facebook’s iPhone app. […]

With Instant Articles coming soon, publishers have started ramping up their content and publishing that will go directly to Facebook.  The hope is that Instant Articles will give stories the added exposure and awareness of content across the social network that publishers want. The Wall Street Journal says that publishers, like the New York Times and NBC News […]