Acxiom, a data provider, announced Monday that it is selling off its Marketing Solutions (AMS) division to the global marketing agency holding company, Interpublic Group (IPG) for $2.3 billion. This follows the reports that IPG was considering putting itself up for sale. It also follows a strategic review by Acxiom about the chance of selling [...]
Recently, Yelp bought up a company called Turnstyle for a reported $20 million. Turnstyle calls itself a WiFi-based marketing and loyalty platform. Not only that, it can even be called a "marketing automation" platform, as well as a "marketing personalization platform." With Turnstyle, business can offer guest WiFi in exchange for customer email addresses (opt-in). The company [...]
BuzzFeed has done their first major agency coup by striking up a deal with WPP's global media buying arm, GroupM, which is worth millions of dollars. In an announcement made on Thursday by Buzzfeed, the benefits of this deal will give both WPP and GroupM agencies an “unprecedented access to BuzzFeed’s creative and data assets.” As part [...]
On Thursday, LinkedIn announced that they were going to acquire Lynda.com, an online professional development company, for approximately $1.5 billion in stock and cash. “The mission of LinkedIn and the mission of lynda.com are highly aligned. Both companies seek to help professionals be better at what they do,” said Jeff Weiner, CEO of LinkedIn, in the announcement. [...]