Interviews

Ogilvy’s Michael Tidmarsh: Creative Agency Models Are Changing To Accommodate Growing Use Of Tech

Since the turn of the century, advertising agencies have evolved quite a bit, mostly due to the exponential growth of data and technology in marketing. But how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy Worldwide, shared his thoughts about how agencies have …

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SurveyMonkey SVP Says Her Drive To Tell Stories Is The Reason She Went Into Marketing

SurveyMonkey, after a yearlong endeavor of rebranding, launched its “Power the Curious” campaign in mid-July, which is an effort aimed at taking the survey-platform to a new level. “We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes people around a common mission,” says SurveyMonkey …

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