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Category: iOS

How Apple’s iOS 14.5 Release Could Impact Advertisers

Ever since the release of iOS 14.5, it has had a huge impact on advertisers. They are unable to track people clicking on their ads, and that can really mess with the way their metrics show data. In the following HubSpot video, they share how we can prepare for these changes so your company doesn’t …

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Twitter Announces Full iOS Launch of Tweet Sharing to Instagram Stories

In December of 2020, Twitter launched their initial test of the option to share tweets to your Instagram Stories. Now, Twitter has given the go ahead to all iOS users to share their tweets on Facebook’s platform. This means that a brand can now have an easier time sharing their content to other platforms. There is …

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Facebook Updates Their iOS 14.5 Prompt In An Attempt To Keep Users Data Tracking On

With the new data tracking prompts that rolled out with Apple’s iOS 14.5 update, Facebook has decided that they were going to add a new element to its own iOS 14.5 prompts where they are trying to encourage users to keep data tracking on when using the Facebook app. Facebook’s tactic is to add a new …

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Apple iOS 14.5 Privacy Controversy

Apple’s iOS 14.5 has been out a little while now to a lot of controversy. Although 14.5 has a slew of new features, the controversy behind this version of iOS is Apple’s Tracking Transparency (ATT) which requires apps to get the permission of every user before it is allowed to track their data across apps …

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Facebook Provides Advice to Help Advertisers Prepare for Apple’s iOS 14.5 Update

It has been officially confirmed that next week, Apple’s new opt-in data tracking prompts for apps will be rolling out to iOS users with the 14.5 update. Facebook recently issued a reminder to developers and advertisers how they will be able to prepare and what is likely to be impacted due to this iOS update. Apple’s …

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Android Is Currently The Top Mobile OS

I’m sure many of use who have smartphones have clear preferences as to what kind of phone they want to use. Do you go with Android or iOS or something else? For those who are using iOS and Android will occasionally clash, saying that their preferred OS is the best and the other, well, isn’t …

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What Email Marketers Should Know About iOS 11

Apple released iOS 11 last month, which brought a number of changes to Apple Mail.  Because of the fact that 46% of the US smartphone population uses iPhones, it’s important for email marketers to understand how the new operating system might impact their ability to reach subscribers. In the case of any release, marketers have to …

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Apple’s $52.9B In Revenue Misses Estimates, iPhone Sales Below Expectations

Apple announced a revenue of $52.9 billion, which was up versus last year, but short of analyst expectations of $53 billion.  But on a good note, Apple beat earnings per share estimates y $0.08. The company sold just under 51 million iPhones in the first quarter, lower than the 53 million analysts had expected.  Apple smartphone sales …

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Android Now The World’s Dominant OS, Surpassing Windows

According to the data that StatCounter has collected the Android OS has now passed Microsoft Windows as the global leading operating system.  This data reflects “total internet usage across desktop, laptop, tablet and mobile combined.” Window’s global OS share was 37.91 compared to Android’s 37.93 percent.  But, in North America, Windows had a 39.5 percent share, followed …

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Google App For Android Gets A Refresh With New Shortcuts To Frequently Used Features

The Google beta app for Android has been recently update, adding shortcuts for frequently used features to the Google Now home screen. In a report from Venture Beat, widgets for weather, nearby restaurant and more will appear when a user taps inside the Google Search box. From Venture Beat: If you’re on version 6.10.35 of the …

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