Apple’s fiscal fourth quarter earnings have been released, Apple’s revenues of $46.9 billion are in lne with the modest expectations of analysts; earnings per share of $1.67 beat expectations. However, the company has reported their first YoY revenue decline since the iPhone was first introduced. Revenues were off nearly $9 billion vs. last year. The stock […]
AdMob mediation is a way for publishers to have multiple networks of advertisers competing to display ads in their apps. It can help maximize your potential revenue and fill rate, but implementing mediation has some drawbacks as well, things like increased app size and higher request latency. In this episode of the Mobile Ads Garage, […]
Out of all the features presented by Apple for the new iPhone 7, it looks like the biggest feature that everybody is focusing on is the lack of a headphone jack. Whether you think that’s a good or bad thing, or somewhere in between, Apple has introduced a set of solid upgrades that will help […]
After releasing their quarterly earnings earlier in the week, It was announced by Apple that they had sold their billionth iPhone. It seems that this feat took them almost ten years, as the iPhone was introduced in January 2007. On another note, IDC released quarterly smartphone market-share estimates. In second place as far as the largest handset maker globally, was Apple. […]
In 2015, US mobile ad revenue was approximately 35 percent total digital revenue. That equates to $20.8 billion. Although that is a nice chunk of money that ad revenue is pulling in, it seems that revenue from in-app purchases is completely over taking in-app ads, according to AppsFlyer State of In-App Spending. The study done by AppsFlyer looked […]
One of the many announcements that was made during Apple’s developer conference on June 13, there was the anticipated news that Siri would be opened up to third-party developers. Through a new API, developers would be able to enable their apps to work with Siri: For the first time, developers can build on the intelligence Siri […]
It’s been about a year since the release of the Apple Watch, and it’s generally believed that the device is considered a failure. But is it, really? According to sales estimates, it’s possible that the opposite is true. There are some financial analyst estimates that says that the Apple Watch could have sold as much […]
Ever since the iPhone 6 released, every subsequent model afterwards has dominated the active installed base of iPhones int eh US market. Based on the information released by Consumer Intelligence Research Partners (CIRP),there are roughly 110 million iPhones in the US. Out of those 110 million, 62 million of them are iPhone 6 or later models. […]
Not too long ago, there were reports that says Apple had roughly 50 percent of all devices activations over the holidays. There is now a press release from Apple that reports a $20 billion in App-Store earnings in 2015, as well as over $1 billion coming in the two weeks that ended January 3: In the two weeks ending […]
Flurry, a mobile analytics, monetization, and advertising company, released their holiday mobile stats showing that Apple devices captured almost half of all device activations over the 2015 holiday season. Following Apple is Samsung with approximately 20%, Nokia with 2% and LG with 1.7%. The difference between Apple and the rest of the competitors is huge. The percentage of […]