If you’re doing keyword research right, you’ll know how complex the process can be. Realistically, it should involve a robust toolkit, a good amount of different sources and a great deal of thoughtfulness to uncover new keywords and appraise their value. In this episode of Whiteboard Friday, Rand Fishkin, will share with us a strategic 4-step […]
At some point back in February, there was an episode of Whiteboard Friday that covered the topic of balancing keyword targeting with concept targeting. Now, it’s time that we start looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In this edition of Whiteboard Friday, Rand Fishkin will describe how applying […]
When you’re doing work on your or your client’s website, one of the things you do is optimize for keywords on your brand, right? But here’s a question for you that might seem a little weird, but there’s a reason for it. Should you optimize for your competitors’ branded keywords? And if you did, how would […]
When it comes to keyword targeting, would you consider dropping it entirely for focusing on broad topics and concepts to satisfy searcher intent? Well, if you do, you probably know how big of a step it is, and how it could possible hurt your rankings. In this episode of Whiteboard Friday, Rand Fishkin talks about old-school keyword […]
For those who use Bing Ads, you will be interested to know that there is an update to Bing Ads Keyword Planner that has been released that boasts four new features: More competitive insights and benchmarking Customizable ad group and keyword bids A new source for keyword suggestions Time range customization up to 24 months for […]
When it comes to online data about your website, Google holds all the cards. They ultimately decide what you do and don’t see, and usually there’s nothing you can do about it. There’s plenty f stuff that Google keeps from us, including keyword data, traffic data, and more. Why would they keep this data from […]
These days, search engines are quite the different beast than they were a number of years ago. But even with all the advancements made in search engines and the algorithms behind them, there seems to still be a question that begs to be asked. “If I’m targeting a certain keyword, where and how often should I […]
Choices, sometimes, are never easy to make. But unfortunately, there are times we have no choice but to make them and deal with the consequences. Keyword research and targeting is the same thing. Are we going to target broader keywords with multiple potential search intents, or are we going to try targeting a very narrow […]
Ever since the introduction of Google Autocomplete to the masses of Google users in 2004, the feature has been a point of interest. In it, you can type in pretty much any incomplete statement or question, and Google will do what it can to fill in the rest with based on what others have searched for with […]
If you’ve never heard of the term ‘evergreen’ when it comes to SEO, basically it is the content that stands the test of time. With evergreen content, regardless of how long the content has been around, there is still people searching for it and it still gets plenty of constant traffic. It gets plenty of social […]