Many marketers tend to do this – they take a once-and-done approach to keyword research, and Google decides to change how things work. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.
Keywords are important in SEO and in marketing because they tell search engines about the content of your website’s page. With branded keywords are phrases directly associated with your brand, products and services. These types of keywords are discoverable through both social media and search engines. It’s important to understand what the needs of your audience if […]
Over on Reddit, a question was posed to Google, asking how Google would rank various keyword-based domains, and the ranking benefits of using the keywords in the domain name: “How would Google rank the following domains: web-design.com, web.design, web-design.net?” Mueller said that there isn’t any SEO bonus for keywords in the domain, giving reasons why […]
For a while now, there are those folks who believe that having a certain amount of keywords on a web page (aka keyword density) has an affect on their website’s search rank. What is keyword density? Keyword density is the how many times a specific keyword is appears on a page of content. Typically, it’s expressed in a […]
Keyword research is important to any business as it can tell you vital information, including where you rank for keywords, which keyword are easy to rank for and what keywords your competitors are ranking for. In a nutshell, it can tell us what people are searching for. This way, you don’t have to guess. For […]
No matter the kind of business you run, you will want to make sure you incorporate comparison keywords into your organic product marketing strategy. People who search for comparison keywords are one step closer to becoming a conversion for your business. If you can compare your product or service against the competition, you will be […]
Keywords are pretty important for SEO. They tell the search engines about the content on your website’s page. But does that mean you should be using every single keyword you can? Logic would say yes, use the keywords you can so you get more traffic to your site, but that isn’t always the best idea. […]
Keywords are important since they tell search engines about the content of your website’s page. But that doesn’t mean that all keywords are good. There are some you don’t necessarily want to use for one reason or another. Neil Patel breaks down how sometimes the best SEO strategy is to abandon some keywords.
Search intent is the main goal that a user has when they preform a search on a search engine like Google or Bing. Basically, it’s when you’d search for a specific topic, or looking for a specific type of answer or resource. From an SEO aspect, there is a lot to learn when it comes […]
If there’s a formula to SEO, can you utilize it to increase your rankings? Of course you could! But the big question is, what is this formula? How can you use it to outrank the bigger and more popular competition? All it takes is great content, an optimized website, a user experience others could die […]