LinkedIn is going to launch a new Audience Engagement Insights category as part of its marketing partner program, and adding five new third-party analytics platforms that integrate with the LinkedIn Audience Engagement API: Amobee Annalect Hootsuite Ogilvy Sprinklr “With these insights, you can better refine your content strategy and make smarter decisions to help deliver better […]

Neal Schaffer talks about LinkedIn, the biggest social network for professionals.

On Tuesday, LinkedIn announced that it entered a deal to acquire Drawbridge, a platform that uses AI and machine learning technology to provide marketing, customer experience and security solutions. With Drawbridge’s technology added to the mix, LinkedIn aims to boos ad engagement and ROI for marketers. According to a LinkedIn spokesperson, when integrated into the […]

An Ads tab has been launched for company Pages on the LinkedIn platform. The Ads tab will list all Sponsored Content ads a company has run during the last six months, which is similar to Facebook’s Info & Ads tab for Pages. The Ads tab is rolling out globally over the next few weeks, so […]

A series of SEO tips for getting company pages found in search engines has been published by LinkedIn. So, if your LinkedIn page hasn’t been ranking well, you may want to think about using these suggestions to boost its viability. Keywords According to LinkedIn, it’s a good idea to start using keyword research and incorporating […]

LinkedIn, which is owned by Microsoft, is expanding its interest targeting capability with Bing search data. Bing recently began incorporating LinkedIn data for search ad targeting and now we’re seeing search data being used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. With this expansion into interest targeting capability, advertisers will be […]

AJ Wilcox is a LinkedIn ads expert and founder of B2Linked.com. They are an ad agency that only handles LinkedIn ads. He gets asked a lot about how do he use audience targeting on LinkedIn ads to get better performance as well as lower costs, so he will show you that in this video. When […]

Back in July, LinkedIn launched a newly redesigned Campaign Manager platform.  Now, the company is bringing its Dynamic Ad product to the newly overhauled ad management tool. Any business that runs Dynamic Ads on LinkedIn can now create, manage and track campaigns through the Campaign Manager platform. LinkedIn’s Dynamic Ads run on the professional networking site’s desktop feed and are customized […]

On June 12, LinkedIn rolled out new Sponsored Content carousel ads that can include up to 10 customized, swipeable cards. According to the company, the new ads will allow brands to “add texture” to their LinkedIn campaigns by featuring multiple visuals, that are arranged in a horizontal fashion, that viewers can swipe through in their […]

Social media used to be that shiny new toy we all used to play with as kids, but now, it’s grown up to become a serious tool for marketers, and it’s all thanks to seeds planted in 2017 that more marketers are expected to reap a harvest from in 2018. Lisa Braziel, VP of strategy and […]