When creating content on LinkedIn (or other places like blogs and other social platforms as well), a good way to measure success on that content is the conversations that come from it. The best way to do that is take the time to talk to people about their content. By doing this, you’re more likely […]

If you haven’t built a LinkedIn Page for you business yet, you’re missing out on all the new connections, followers, employees and customers/clients. Among the advantages of using LinkedIn for business, a company page gives your business the opportunity to tell your company’s story, share career opportunities and scale your word of mouth marketing. Whether […]

Thanks to the ever-changing social platform algorithms, it can be difficult to generate engagement with your social media posts. But you know that great writing can connect you with your audience, so no matter how things change, you keep up with those changes. No matter what, we use social media to foster relationships with your […]

These days, social media is a pretty big part of marketing. If it wasn’t for social media, we’d still be taking out ads on television, the radio and the newspaper. But one of things that we think of when we think of businesses posting content, we think of B2C content. It’s time to forget that […]

Are you trying to manage multiple ad accounts, pages, people and teams on LinkedIn? If you’re looking for ways to collaboratively manage a number of company pages, ad accounts or asset on the LinkedIn platform, then I think many people can feel your pain. Luckily, that’s what the LinkedIn Business Manager is here for! As […]

Market research is the process of gathering, recording and analyzing qualitative and quantitative data. The data that is collected through this process is typically related to a specific market’s characteristics. Some of the techniques used to gather this data includes feasibility studies, advertising evaluation, customer satisfaction surveys, mystery evaluations, tracking studies and the like. Market […]

As we near the last 3 months of 2022 it’s time to begin thinking about how you’re going to plan for marketing strategy for the upcoming year. If LinkedIn Is going to be a part of that marketing strategy, what are some of the stats you should know before diving in? The folks over at […]

When it comes to business marketing (especially B2B marketing), LinkedIn is an especially effective social media channel marketers can use to grow your business. The biggest key to doing this is to be active on the platform. There are five great reasons to publish content to LinkedIn Publishing on LinkedIn provides more value to connections […]

You’ve heard about how LinkedIn is important, right? As far as social platforms are concerned, it’s been around longer than many of the others, including Facebook, Twitter, Snapchat and Instagram. In that time, LinkedIn has grown into something important in the world of work and marketing. The platform hosts over 600 million professional profiles, giving […]

In the world of business, your profile photo is a way for you to remind people that your company is just some faceless entity. Having a great photo can help others remember that there’s a living, breathing person behind your online persona. According to the statistics, LinkedIn members who have a photo on the profile […]