It might be surprising, but the top ranking pages aren't always the best targets for your link building efforts. There are good reasons to chase them, but keep in mind that there are drawbacks, and even not so obvious alternatives that you may not have considered trying. In this episode of Whiteboard Friday, Rand discusses [...]
Links are an essential part of the internet. When the internet was still young, links weren't seen as "ranking signals" but as relevant connections and partnerships between sites. As links evolved to become a dominant part of the search engine rankings algorithms, many have begun focusing on acquiring as many links as possible. Link Building [...]
Image link building can be an art, as there are some distinct considerations from traditional link building, and doing it right requires a balance of creativity, and the right tools on hand can really help. In this episode of Whiteboard Friday, Britney Muller, an SEO and link builder for Moz, offers some concrete advice for [...]
In this special edition of Whiteboard Friday, a special tribute is paid to the late SEO pioneer, Eric Ward, whose link strategies formed the foundation of many of today's smartest approaches to links. Rand covers several that are relevant today as they were back when they first began being talked about by Eric. Link Strategies [...]
Many of us thing that nobody wants to share our content. But, in reality, it's quite the opposite. Because they post so often, online influencers are always looking for interesting content to share. You just need to do is research, create and position the right content opportunities to influencers so they'll want to begin working [...]
In The SEO community, there is quite a bit of talk in regards to link building. The process of link building can be quite tedious and time-consuming. The thing is, link building is even more difficult now more than ever as the web grows in its demands of higher and higher standards for the quality [...]
Stone Temple Consulting has recently released a new ranking study on the importance of links. In the study, several models were used to illustrate why links remain a powerful ranking factor and compared them to the two previous studies the company ran. The tests, which were run on the same 6,000 queries on all three studies, were [...]
Your site isn't going to be very competitive in the SERPs without a solid base of links, regardless of the other things you've done right. It can be discouraging and difficult when building your first few links, especially if you're making a brand new website. But there isn't anything to worry about, as Rand Fishkin [...]
When you look at SEO, there are many aspects that make it up. One of the root aspects of SEO is targeted link building. Targeted link building is a highly valuable factor when it comes to rank boosting. In this episode of Whiteboard Friday, Rand Fishkin goes over why targeted link building is still relevant [...]