Unfortunately, search engines don’t put much weight on social media as a provider of reliable ranking signals. But that doesn’t mean social media isn’t important to your SEO strategy. In this episode of the popular Here's Why digital marketing video series, Mark Traphagen explains how to use social media to increase your chances of earning [...]
Enterprise clients have their own unique challenges even though the budgets are usually bigger. In this SEMrush episode of Show Me The Links we’ll discuss what those challenges are, how to work through them, and how to apply these ideas to clients with smaller budgets.
It seems that the best way to improve domain authority is to generate large numbers of earned links from high authority publishers. It's not possible to get these links via: Link exchanges Buying links Private Blog Networks, or PBNs Comment links Paid native content or sponsored posts Any other method you may have encountered It's [...]
Links still move the needle—on rankings, traffic, reputation, and referrals. Yet, some SEOs have come to believe that if we "create great content," links will just appear (and rankings will follow). Rand will dispell this myth and focus on how to architect a link strategy, alongside some hot new tools and tactics for link acquisition [...]
With all this talk of mobile first indexing, there isn't much we haven't heard about it. But for some, there is a topic that isn't talked about as much, and that's the impact on internal linking and previous internal linking best practices. There have been some popular methods in the past for providing paths for [...]
Is your link building strategy going in the right direction? Are you utilizing outdated practices? In this episode of Whiteboard Friday, Britney Muller clarifies what link building tactics are still relevant, and which ones are useless or a potentially harmful. The Rules of Link Building - Whiteboard Friday
For Julie Joyce, one of the things that she gets asked is what sorts of tactics and strategies she can share with people about link building. When Joyce answers that question with "I just search the web for good sites and reach out to them," it stops people in their tracks. People usually expect some revolutionary [...]
It might be surprising, but the top ranking pages aren't always the best targets for your link building efforts. There are good reasons to chase them, but keep in mind that there are drawbacks, and even not so obvious alternatives that you may not have considered trying. In this episode of Whiteboard Friday, Rand discusses [...]
Links are an essential part of the internet. When the internet was still young, links weren't seen as "ranking signals" but as relevant connections and partnerships between sites. As links evolved to become a dominant part of the search engine rankings algorithms, many have begun focusing on acquiring as many links as possible. Link Building [...]
Image link building can be an art, as there are some distinct considerations from traditional link building, and doing it right requires a balance of creativity, and the right tools on hand can really help. In this episode of Whiteboard Friday, Britney Muller, an SEO and link builder for Moz, offers some concrete advice for [...]