Local Business

Yelp Custom Location Targeting And A Number of Features To Expand Reach For Local Businesses

According to an announcement last week, Yelp is rolling out a number of brand new features that will allow business owners to have more control over both their presence and ads on the platform. Some of these features includes Custom Locations Targeting and machine learning-generated budget recommendations. With Custom Location Targeting, a business who is …

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Multi-Location Businesses Increase The Standard With Localized Strategies

According to a report by the Localized Marketing Benchmark Report (LMBR), the combination of online searches with local intent and social platforms rising influence has created great results for multi-location businesses with localized strategies. The report saw businesses who focused on localized marketing strategy increased their revenue by upwards of three times of their competitors. The …

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Over 50% of Local Business Websites Receive Less Than 500 Visits Per Month

It was found in a study of Google Analytics for local businesses that their websites are attracting an average of 414 monthly users, with 50% of traffic coming from organic search. Over 11,000 websites were analyzed by BrightLocal to determine benchmarks for local business websites across a number of different industries. On the lower end, 13% …

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Are you marketing a local business?  Is that local business missing out on a slew of B2B opportunities?  Are B2B brands even able to qualify for local SEO? If you think tech when you think B2B, then that’s a thought you should try to break free from.  There are B2B companies that provide services that …

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As A Franchise, How Do You Stand Out When You’re One Of Many?

So you are running a business I see.  That’s great!  If you’re successful, that’s great to hear.  But perhaps you’re not doing as great as you’d love to be doing because there are so many other businesses out there who are offering the exact same services and products that you are.  Living in a sea …

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How To Leverage The Best Local Content Source For Multi-Location Brands

For a while now, especially in the light of the Google Pigeon update, the topic of content has taken more of a prominent stand these days.  A major topic of discussion that has been circulating around through the ranks of marketers with multiple locations lately is how to make their content more relevant and findable to local audiences. This issue …

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Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market

Zomato, the international restaurant search provider, has picked up and acquired Urbanspoon from IAC, costing them somewhere between $50 and $60 million in cash.  So what is Zomato? Zomato is an online service that provides information on home delivery, dining-out, cafes and nightlife in cities of India and 18 other countries.  The service was founded …

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Ask An Advisor: Rolling With The Punches

Knowing what’s happening outside and around your neighborhood can have an impact on your business is bottom line, for better or for worse. In this episode of Google+ Your Business, we will be joining the Google small business community and Advisor, +Aileen Gemma Smith, who answers questions about how to anticipate business interruption is impacting …

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