Google Analytics is not only a powerful tool for advertisers to see how well their brand website is doing, It can generate important information that can help you make important and valuable business decisions in online marketing or SEO efforts. In this episode Whiteboard Friday, Alex Ratynski takes us through five steps that local businesses […]

According to an announcement last week, Yelp is rolling out a number of brand new features that will allow business owners to have more control over both their presence and ads on the platform. Some of these features includes Custom Locations Targeting and machine learning-generated budget recommendations. With Custom Location Targeting, a business who is […]

According to a report by the Localized Marketing Benchmark Report (LMBR), the combination of online searches with local intent and social platforms rising influence has created great results for multi-location businesses with localized strategies. The report saw businesses who focused on localized marketing strategy increased their revenue by upwards of three times of their competitors. The […]

It was found in a study of Google Analytics for local businesses that their websites are attracting an average of 414 monthly users, with 50% of traffic coming from organic search. Over 11,000 websites were analyzed by BrightLocal to determine benchmarks for local business websites across a number of different industries. On the lower end, 13% […]

Are you marketing a local business?  Is that local business missing out on a slew of B2B opportunities?  Are B2B brands even able to qualify for local SEO? If you think tech when you think B2B, then that’s a thought you should try to break free from.  There are B2B companies that provide services that […]

So you are running a business I see.  That’s great!  If you’re successful, that’s great to hear.  But perhaps you’re not doing as great as you’d love to be doing because there are so many other businesses out there who are offering the exact same services and products that you are.  Living in a sea […]

For a while now, especially in the light of the Google Pigeon update, the topic of content has taken more of a prominent stand these days.  A major topic of discussion that has been circulating around through the ranks of marketers with multiple locations lately is how to make their content more relevant and findable to local audiences. This issue […]

Zomato, the international restaurant search provider, has picked up and acquired Urbanspoon from IAC, costing them somewhere between $50 and $60 million in cash.  So what is Zomato? Zomato is an online service that provides information on home delivery, dining-out, cafes and nightlife in cities of India and 18 other countries.  The service was founded […]

When you’re a local business these days, you need to keep up with the times in order to survive.  As an example, you would need to make sure you had some sort of online presence to reach more people in the area so that your customers (or potential or future customers) can find out more […]

Knowing what’s happening outside and around your neighborhood can have an impact on your business is bottom line, for better or for worse. In this episode of Google+ Your Business, we will be joining the Google small business community and Advisor, +Aileen Gemma Smith, who answers questions about how to anticipate business interruption is impacting […]