Local Search Column

Google My Business Listings: 5 Frequently Asked Questions

One of the greatest ways to get your local rankings is to claim and optimize your Google My Business (GMB) listing. Your Google My Business listing can not only increase your chance of showing up in the Google Local 3-pack, but when a Google user searches your business by name, Google will often show a Knowledge …

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Customer Loyalty: A Key Ingredient For Successful Local Search Results

One of the often overlooked things in local search is customer loyalty.  The idea is that when people do searches, they’re looking for new places to go, to shop at, or things they don’t know about already.  If you already know about a place, or a loyal customer, why would you need to search for …

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Where To Go Next With Your Google My Business Listing

In regard to digital marketing and search engine optimization, the devil is in the details.  Even the smallest choices can possibly have dramatic effects on  our web presence and search visibility.  This is most evident in Google My Business (GMB). GMB optimization has quickly become something of a cottage industry within the broader scope of …

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What Are 10 Ways To Improve Your Business Locators

Here’s a question for you – How many times do you review your store or professional locator to make sure it’s up to date and optimized to convert on the KPIs that matter the most?  If somebody is interested in your brand, they’re obviously visiting your locator.  Your job is to use your locator to turn …

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What Are Some Ways To Use What Consumers Want To Boost Local SEO Strategy?

There has been quite the surge of growth for the local business industry, and the reasoning behind this revolves around the support of consumer demand, as well as business interest.  Small and medium-sized businesses aren’t something to scoff at, as they are the backbone of the economy.  Businesses with fewer than 20 employees make up …

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Online Reviews, Reputation And How To Become Super Credible

The way we market our businesses these days have definitely changed since the days of the old, such as the Yellow Pages, and simply doing television and radio spots.  With the introduction of online marketing, things really have become different.  But within the last several years, online marketing got shook up yet again with the …

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Acquiring A New Location And Avoiding Messing Up The Local SEO

When it comes to growth strategy for multi-location businesses, acquisition of competitor locations is quite the common strategy.  By focusing on competitor locations, there are a number of advantages that present themselves, such as quick entry into a market, or economies of scale.  Unless you don’t have a very good understanding of how easy it …

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