Recently, Barry Schwartz and Barry Schwartz did a video where the two spoke about Google Maps spam resource issues, but in the next party, they talked about how important review attribution for local business on Google Maps is. Check out part two of the interview below!
A number of announcements were made during Google’s virtual Search On event on October 15 including how it’ll make search more sophisticated and user friendly. Google is now using its natural language understanding BERT algorithm on almost every query in order for the search engine to better understand search intent. Several of the announcements made during […]
For a monthly fee, Google is now offering Google Guaranteed certification. If a user partakes in this new offering, they will get an “upgraded profile,” as well as a badge that will show up on both their profile as well as possibly on the Local Pack. Here is a screenshot that was captured by Tom […]
In addition to organic tactics, almost 80% of local marketers are purchasing ads on Google. According to a recent survey of 1,300 local marketing agencies, small businesses (SMBs) and multi-location enterprises from Moz, this is 10% more than last year. A wide range of questions were asked in the survey, including the impact of COVID-19 on […]
“From a marketer’s perspective, from a retail or restaurant perspective, there is this great reset where you have an opportunity to actually grab market share that you’ve never had before,” David Shim, the CEO of Foursquare, said about how the pandemic created a level playing field where reopening businesses could possibly make a gain on […]
In an announcement made on April 20, Bing and GoFundMe have partnered up in order to facilitate donations made to local businesses that are impacted by the COVID-19 pandemic. The owners of Bing Places for Business accounts can set up fundraisers through GoFundMe and Bing will display a donation button within its local listing page. There […]
Two events happened during the same week – Amazon announced that they will be extending Prime Day by two full days for the first time, and Google announced new updates for retailers and emphasizing that consumers are “on the lookout for deals year-round.” Some of the announcements were made or hinted at during Google Marketing Live in May. For […]
This week, Google’s lead generation program for small local service provider has finally made it’s way past the U.S. Google Local Services are launching in Vancouver and Toronto, Canada. The program is starting with three verticals: locksmiths plumbers HVAC service providers. According to Kim Spalding, global director of SMB Ads at Google, the markets appealed […]
At Sterling Sky, who only work in the small business (SMB) market, and are particularly interested in seeing how Google’s recent algorithm update impacted local search. Joy Hawkins spent the last few weeks analyzing dozens of sites in depth, diving into ranking charts and before-and-after screen shots to see exactly what changed with this recent update. Below are the […]
So many people are using smartphones these days. These devices have quickly become the primary digital tool for most consumers under 50. A sizable majority of smartphone owners conduct local searches with varying amounts of degrees of frequency. There are several surveys and behavioral studies that established this fact over the last several years. According […]