For businesses looking to improve their visibility and connections with local customers, optimizing content for location can provide major search engine optimization (SEO) benefits. Location-specific authority content that is highly relevant to a target city, neighborhood, or region can significantly boost local rankings and traffic. In this post, we’ll explore what local authority content is, …

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Implementing geo IP redirects are certainly more challenging than a normal website. But where do you begin? In this episode of AskGooglebot, John Mueller recommends next steps and shares a few aspects to remember when you have a location-specific website. Resources: Managing multi-regional and multilingual websites → https://goo.gle/3ClmtQg Google Search Central Community Forum → https://goo.gle/sc-forum