According to TechTarget, customer retention is “a metric that measures customer loyalty, or the ability for an organization to keep its customers over time. In addition to identifying the number of loyal customers, customer retention can reflect or predict customer satisfaction, repurchase behavior, customer engagement and emotional ties to a brand.” Retaining customers is vital to businesses since they […]

According to a report by Accenture, There are currently 2.2 billion loyalty memberships in the US alone. The report also confirmed that 90% of the companies have a some kind of variation of loyalty program. The reason why brands still utilize loyalty programs to this day is because they know that a retained customer is […]