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Category: Machine Learning & Artificial Intelligence

Level Up Your Marketing Content with AI Tools and Technology

Advances in artificial intelligence are opening up exciting new possibilities for content creators and marketers. From automatically generating images and videos to crafting entire articles, AI tools can help streamline and enhance your content production workflows. In this video from Social Media Examiner, you’ll learn why marketers should pay attention to AI and how to […]

How Does Machine Learning Work in Paid Search Marketing?

These days, all ad platforms are utilizing machine learning into their algorithms. If you want to have successful marketing campaigns, then you will need to make sure you understand the machine learning in every ad network. Machine learning technology can help marketers identify the bids that will drive the most traffic to your business website. […]

Facebook Uses More Machine Learning In Content Moderation

Recently, Facebook began utilizing machine learning in order to figure how it prioritizes content reserved for human review, as right now, any flagged post is typically reviewed in the order in which they were flagged. Here is how Facebook moderation works, according the the Verge: “Posts that are thought to violate the company’s rules (which […]

Machine learning and AI in Search

Digital Marketers have been interested in machine learning for a while. These marketers what to be able to utilize it to help improve their processes and marketing efforts. Jason Barnard talks with Daniel Faggella about what Machine Learning and AI are. They also talk about how it impacts the world of digital marketing.

How Can Marketers Use Artificial Intelligence

Here is a HubSpot video where you will learn about both artificial intelligence and machine learning. This includes how exactly they are defined, as well as what distingushes them from the other, how to apply them, and how you can start talking about piloting artificial intelligence. This is the second HubSpot video in a five […]

What Is Artificial Intelligence In Marketing?

In this free HubSpot Academy course, you’ll learn an introduction to artificial intelligence and machine learning, including how they’re defined, what distinguishes them from one another, how to apply them in marketing, and how to begin the conversation for piloting artificial intelligence. This video is the first part of a 5-episode series where Paul Roetzer, […]

Pinterest Debuts AR Feature That Lets Users Try On Lipstick Before Buying

Pinterest has launched a new augmented reality (AR) feature called “Try On”, which allows users to virtually try on various lipstick shades suited to their complexion. This feature is powered by Pinterest’s proprietary visual search technology called Lens. To use the feature, search “lipstick” or “lipstick shades” on Pinterest and select the “Try On” option. […]

IBM Launches New Predictive Ad Solution For Campaign Creative Elements

The “Advertising Accelerator with Watson,” a predictive ad solution, has been released by IBM. It uses AI to determine which creative elements will deliver the best engagement for specific audiences and help identify new audience segments opportunities. The solution can even analyze campaign results based on the creative and audience perspective. It has been built on […]

What is Artificial Intelligence vs. Machine Learning

This course, recorded live from MAICON, is an introduction to artificial intelligence and machine learning, including how they’re defined, what distinguishes them from one another, how to apply them in marketing, and how to begin the conversation for piloting artificial intelligence. What is this thing we call artificial intelligence? It is an umbrella term. It […]

Facebook Looks To Expand AR/VR Technology With CTRL-Labs Acquisition

Facebook has purchased technology company, CTRL-labs, who developed a neural monitoring wristband. “They will be joining our Facebook Reality Labs team where we hope to build this kind of technology, at scale, and get it into consumer products faster,” wrote Vice President of AR and VR Andrew Bosworth in an announcement on his personal Facebook account. […]