Machine Learning

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Does Google Think Minor Tweaks To Machine Translations Are Okay?

Back in October of 2022, Google’s SEO office-hours discussed whether or not it’s okay to use automatically translated content that has been reviewed by a human and subjected to only minor editing changes. In that episode, we got questions answered by both Lizzi Sassman and John Mueller. The question that was asked was: Google’s Lizzi …

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How Does Machine Learning Work in Paid Search Marketing?

These days, all ad platforms are utilizing machine learning into their algorithms. If you want to have successful marketing campaigns, then you will need to make sure you understand the machine learning in every ad network. Machine learning technology can help marketers identify the bids that will drive the most traffic to your business website. …

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Facebook Uses More Machine Learning In Content Moderation

Recently, Facebook began utilizing machine learning in order to figure how it prioritizes content reserved for human review, as right now, any flagged post is typically reviewed in the order in which they were flagged. Here is how Facebook moderation works, according the the Verge: “Posts that are thought to violate the company’s rules (which …

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Pinterest Debuts AR Feature That Lets Users Try On Lipstick Before Buying

Pinterest has launched a new augmented reality (AR) feature called “Try On”, which allows users to virtually try on various lipstick shades suited to their complexion. This feature is powered by Pinterest’s proprietary visual search technology called Lens. To use the feature, search “lipstick” or “lipstick shades” on Pinterest and select the “Try On” option. …

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Adobe Adds Customer Journey Analytics, Designed To Be Accessible To All Marketers

Adobe released its Customer Journey Analytics as part of its Adobe Analytics platform. This new offering is powered by Adobe Experience Platform, and is being touted as an easy to use interactive analytics interface that allows “anyone in an organization” to work with data, not just data scientists. “From the start, the team developed the Customer …

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New Pega Study Shows Consumers Don’t Trust Artificial Intelligence

Pega released a new report that looked at consumer attitudes towards artificial intelligence indicates that, despite the fact that AI technologies are growing, consumers are lacking an understanding of how they benefit from AI. They are more likely to trust a real person to help them make decisions. “Our study found that only 25% of …

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