To many people, the terms Deep Learning and Machine Learning are two terms that are easily interchangeable words in the AI world. But, this isn’t true. If you want to start understanding the world of AI a little bit more, you need to know that there is certainly a difference between the two terms. In …
Back in October of 2022, Google’s SEO office-hours discussed whether or not it’s okay to use automatically translated content that has been reviewed by a human and subjected to only minor editing changes. In that episode, we got questions answered by both Lizzi Sassman and John Mueller. The question that was asked was: Google’s Lizzi …
Does Google Think Minor Tweaks To Machine Translations Are Okay? Read More »
These days, all ad platforms are utilizing machine learning into their algorithms. If you want to have successful marketing campaigns, then you will need to make sure you understand the machine learning in every ad network. Machine learning technology can help marketers identify the bids that will drive the most traffic to your business website. …
How Does Machine Learning Work in Paid Search Marketing? Read More »
Recently, Facebook began utilizing machine learning in order to figure how it prioritizes content reserved for human review, as right now, any flagged post is typically reviewed in the order in which they were flagged. Here is how Facebook moderation works, according the the Verge: “Posts that are thought to violate the company’s rules (which …
Facebook Uses More Machine Learning In Content Moderation Read More »
Digital Marketers have been interested in machine learning for a while. These marketers what to be able to utilize it to help improve their processes and marketing efforts. Jason Barnard talks with Daniel Faggella about what Machine Learning and AI are. They also talk about how it impacts the world of digital marketing.
For some SEOs, machine learning is something that seems to big for them. Britney Muller from Moz is here for this episode of Whiteboard Friday where she will tell us that it isn’t out of our scopes as SEOs. She will take us through some steps in order to help get us started on our …
Pinterest has launched a new augmented reality (AR) feature called “Try On”, which allows users to virtually try on various lipstick shades suited to their complexion. This feature is powered by Pinterest’s proprietary visual search technology called Lens. To use the feature, search “lipstick” or “lipstick shades” on Pinterest and select the “Try On” option. …
Pinterest Debuts AR Feature That Lets Users Try On Lipstick Before Buying Read More »
Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering our campaign assets in 2020.
Adobe released its Customer Journey Analytics as part of its Adobe Analytics platform. This new offering is powered by Adobe Experience Platform, and is being touted as an easy to use interactive analytics interface that allows “anyone in an organization” to work with data, not just data scientists. “From the start, the team developed the Customer …
Adobe Adds Customer Journey Analytics, Designed To Be Accessible To All Marketers Read More »
Pega released a new report that looked at consumer attitudes towards artificial intelligence indicates that, despite the fact that AI technologies are growing, consumers are lacking an understanding of how they benefit from AI. They are more likely to trust a real person to help them make decisions. “Our study found that only 25% of …
New Pega Study Shows Consumers Don’t Trust Artificial Intelligence Read More »