If your business listing has more content, it'll naturally see more engagement, rank higher, and perform better overall. As more searches take place on mobile devices, marketers are going to h ave to expose more local business attributes and enhanced data for discovery and competitive advantage. Based on previous research done by Google, 50 percent of smartphone users [...]
In an announcement by Dex Media, they have "acquired YP Holdings, a leading marketing solutions and search platform provider and publisher of the Real Yellow Pages® and YP.com." This combined company will be called DexYP™. This deal brings together two rival marketing companies that focus on the local and small business space. It has not been disclosed what the [...]
For several years now, Apple has been developing indoor location and mapping, and the company is now finally beginning to share the fruits of their labor in Maps for iOS 11. On Monday, among the array of announcements at Apple's developer conference, the company showed off an updated Apple Maps that includes indoor location for shopping malls [...]