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Category: Maps & Local

Google My Business Report Now Shows How People Found Your Business

Google My Business has added yet another new features, the new performance report, which adds a section for people who viewed your business profile. Now, you can see how people came across your local listing. This will work for Google Search and Google Maps, and is available on both desktop and mobile. The report originally …

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Yelp Launches “Health And Safety Measures” Community Feedback Feature

Users on Yelp now have the ability to leave feedback on local businesses’ health and safety compliance when dealing with the pandemic. If businesses are taking all the necessary precautions, such as wearing masks and enforcing social distancing, community members can vouch for those businesses. Yelp has just launched a feature that solicits customer feedback …

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Holiday Season 2020 Is Very Important to SMBs

Did you know that 44% of the economic actives comes from small business? This is why, due to the arrival of COVID-19 earlier this year, it’s important these small businesses need to do what they can to make sure their 2020 holiday season is the best they can make it. These SMBs really need to …

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Google Search Dives Into the ‘Real World’ With Busyness, Duplex and AR In Maps

A number of announcements were made during Google’s virtual Search On event on October 15 including how it’ll make search more sophisticated and user friendly. Google is now using its natural language understanding BERT algorithm on almost every query in order for the search engine to better understand search intent. Several of the announcements made during …

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Local Businesses Can Highlight COVID-19 ‘Health & Safety’ Measures With Google My Business

A new set of ‘heath & safety’ businesses attributes tied to COVID-19 have been rolled out by Google, and began to appear on September 9 for some people. The attributes will clarify and provide reassurance to customers that there are safety protocols that can be taken advantage of in the pandemic. More and more health and safety …

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iOS 14 Is Getting Apple Ratings. Will It Be Disruptive?

With the impending approach of iOS 14, things will be changing a bit. Currently, Apple Maps uses Yelp and TripAdvisor regarding reviews for local businesses and business related content. According to 9to5Mac: “As of the latest iOS 14 beta, it appears that Apple is looking to remove dependencies on Foursquare and Yelp as sources of …

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How Do You Optimize Your Google Local Knowledge Panel?

So what happens if your local business has a presence in search results? More potential customers will be able to see you, allowing them to learn about the products and services that you provide. Being able to be visible to a big number of people on Google (or any search engine for that matter), being …

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‘Last Update’ Hours Notification Gets Added To Google’s GMB Profiles

A few weeks ago, an important change occurred within Google My Business (GMB), where GMB profiles are now able to indicate when business hours were last updated. This update was originally thought to be just a test, but now it’s clear that it isn’t, and it’s here to stay. This update might be small, but …

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Google Is Offering An ‘Upgraded’ GMB Profile With Google Guaranteed Badge For $50 A Month

For a monthly fee, Google is now offering Google Guaranteed certification. If a user partakes in this new offering, they will get an “upgraded profile,” as well as a badge that will show up on both their profile as well as possibly on the Local Pack. Here is a screenshot that was captured by Tom …

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Augmented Begins To Drive Sales: AR Product Engagement Increased Mobile Purchases At eBags

Although the virtual reality industry has had billions of dollars put into it, it still isn’t mainstream. But this may not be the case with Augmented reality (AR). Over the last several years, AR features have appeared in a number of different brands and retail apps, including L’Oreal, Wayfair, Crate & Barrel, Gucci, Ikea, Lowes, …

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