Market Share

Data: Walmart Wins Holiday Store Visits, Sears’ Failure Is Likely JCPenney And Kohl’s Gain

Over the holiday shopping period, it seems that only a small number of retailers actually dominated store visits.  Based on information from Reveal Mobile, about one out of three US shoppers visited Walmart or Target between November 12 and December 31, 2018. According to the mobile-location data from Reveal Mobile, 86 percent of the total …

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Android Now The World’s Dominant OS, Surpassing Windows

According to the data that StatCounter has collected the Android OS has now passed Microsoft Windows as the global leading operating system.  This data reflects “total internet usage across desktop, laptop, tablet and mobile combined.” Window’s global OS share was 37.91 compared to Android’s 37.93 percent.  But, in North America, Windows had a 39.5 percent share, followed …

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Report: Almost 85 Percent Of Smartphone App Time Concentrated In Top Five Apps

Digital media time has really grown over the last two years, but what has been driving this growth?  In short, it’s been driven by mobile and apps in particular.  But it seems that the world apps is much smaller and more concentrated than the PC internet. 58 percent of amount of time consuming digital media is …

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In-App Purchases Dwarf Ad Revenues, As iOS App Store Exceeds $71 Billion

In 2015, US mobile ad revenue was approximately 35 percent total digital revenue.  That equates to $20.8 billion.  Although that is a nice chunk of money that ad revenue is pulling in, it seems that revenue from in-app purchases is completely over taking in-app ads, according to AppsFlyer State of In-App Spending. The study done by AppsFlyer looked …

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Microsoft Mobile Share Reaches Lowest Level Since comScore Tracking Began

Despite the fact Android is on its way to being the dominant global operating system (Android has a 51.6 percent share in the US smartphone market during the month of June 2015), its US market share is pretty much flat and roughly the same place it was back in 2012.  During the same time period, …

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65% Of US Market Share Goes To Android With Help From Galaxy S6 Sales

According to a report by Kantar Worldpanel ComTech, Android’s US market share is up 2.8 percent (which uses smartphone sales from March, April and May of this year).  Android has ended up with ownership of 64.9 percent of the market.  The reasoning behind the jump in Android popularity is due to the sales of Samsung’s Galaxy S6, …

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Report: Phablets Grabbed More Than 20 Percent Of Q1 Smartphone Sales In The US

According to Flurry data released last week, 20 percent of all smartphones used are “phablets.”  To help back up this information, Kantar Worldpanel ComTech reported that  “phablets claimed 21 percent of all US smartphone sales in Q1 2015.” So it seems that these larger screened smartphones are starting to get a decent grip on the mobile market. When you …

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