Four Ways To Fix The Social Data Disconnect
By Scott Davenport | | Analytics & Conversion, Analytics and Marketing, How To, Marketing Analytics, Social Media Marketing
For a while now, for the last 15 years in fact, we’ve been using social data wrong. We tend to think that since social marketing programs create lots of social data, social programs and social data should fit together. The fact is, they don’t. Social data doesn’t prove social success. And yet most marketers use engagement …