Podcasting has been becoming more and more popular lately, and because of that, advertisers have begun really noticing this.  In a survey from Nielsen Fanlinks released last quarter shows that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017.  This is a 23 percent increase over that […]

Although there is always going to be a lot of hubub over new technologies, the marketing automation platforms workhorse will keep trucking along, doing their jobs. In “Marketing Automation Technology Forecast, 2017 to 2023 (Global),” which is only available to Forrester clients, which is its first such report on this space, research firm Forrester predicts […]

This week, Adobe announced a variety of new Experience Cloud features, including the introduction of commerce-based, accessible microservices. Errol Denger, director of Commerce Program said that these 20 microservices are flexible, portable programs offering such functions as shopping cart, wish list and inventory query.  Adobe, according to Denger, is the first provider of marketing-focused clouds to offer […]

This week, Adobe has given up a truckload of announcements at the Adobe Summit digital marketing conference in Las Vegas. It seems that Adobe as decided that the real game isn’t just in marketing or sales, but rather customer experience.  This is something that extends across product development, customer service and other departments. Adobe announced a new Experience […]

There are a number of new capabilities that IBM’s supercomputer, Watson, is adding to its resume, following a truckload of announcements made this week A number of new packages of services for specific industries are being included, such as, marketing, commerce, supply chain management and HR, which adds to previously-releaseds solutions for financial servies, regulatory complaince […]