fbpx

Category: Marketing Psychology

understanding, spark, lightning-3914811.jpg

The Psychology Of Pricing: How To Boost eCommerce Sales (Infographics)

Do you want to find ways to increase your eCommerce sales and find out how you an price your products effectively using psychology? WF Business has shared some psychological pricing tricks that you can use in the following infographic. Here’s a quick summary: Cut the clutter The left digit effect Keep it low and small …

The Psychology Of Pricing: How To Boost eCommerce Sales (Infographics) Read More »

easter, eggs, basket-2093315.jpg

The Psychology Of Color In Marketing (Infographic)

We know that not a lot of people think about it often, but color theory is a topic of complexity and nuance, and color psychology in marketing and branding is usually represented in infographics (ironic since this is an infographics post). Because we don’t really go beyond the surface-level discussions on the topic, we typically …

The Psychology Of Color In Marketing (Infographic) Read More »

consulting, information, conversation-2204253.jpg

Leveraging Psychology In Marketing – What Are The 7 Principles Of Persuasion You Should Use?

Do you want to use basic psychology within your marketing campaigns to improve your online marketing strategy? If so, the team from Cloud IQ decided to share some useful marketing psychology tips, and have placed them in the following infographic. The tips are broken down as follows: Persuasion architecture Emotion-driven behavior Social proof Scarcity and loss …

Leveraging Psychology In Marketing – What Are The 7 Principles Of Persuasion You Should Use? Read More »

How to Research the Path to Customer Purchase – Whiteboard Friday

How do you move your customers down the funnel from awareness to conversion?  The path can be quite a treacherous road to travel to get that coveted conversion that all advertisers are looking for.  Unless you know what you’re doing (through a lot of research and a full understanding of the buying process), it’s pretty …

How to Research the Path to Customer Purchase – Whiteboard Friday Read More »