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Category: Marketing Strategy

The 4 Pillars of a Successful SEO Strategy in 2022 (Infographic)

If you want to improve your search traffic in 2022, but you are curious about learning the basics of SEO before you start on your journey to marketing your business website, then the folks over at Red Website Design are here to help! They share the four pillars of a successful SEO strategy. Here’s a quick […]

Selling The Invisible: The 5 Best Ways To Sell Your Services

When you are looking for marketing ideas and practices for businesses, most of the time, you’re going to run into a lot of articles, blog posts and videos that talk about selling products. But what if your business doesn’t sell products? What if it sells services to clients or other businesses? If that’s the case, […]

YouTube Marketing Strategies & Tips To Grow Your Channel

Regardless of the industry or niche that your business is in, it’s important that you do what you can to take advantage of the video platform, YouTube for some incredible marketing strategies. Watch the following LYFE Marketing video that teaches us some tips for marketing your YouTube channel!

B2B Digital Transformation By The Numbers

Times are always changing, and so are all kinds of businesses. According to a new study by ecommerce platform Sana Commerce, 94% of the people surveyed agreed that most manufacturers are going to be shifting their marketing strategy in 2021. The study was done by Sapio Research, who surveyed 802 US manufacturers. Out of all […]

How to Develop a Winning Online Advertising Strategy

In this Hubspot video, we’ll learn everything you need to create a customer-centric advertising strategy, including journey-based advertising, bidding and targeting strategies, paid search, social media advertising, programmatic, reporting, and more.

What Are Ways You Can Improve Your Email Marketing Campaigns?

Because the current pandemic has effectively stopped businesses from being able to conduct in-person marketing, there are other ways that these businesses will need to conduct their marketing. In this case, they will need to go back to the original marketing channel – email. Like with other types of marketing, you want to be sure […]

How To Manage Your Brand Through A Crisis

When it comes to managing brands, it can be a challenge regardless of the times and situations, and you do have to tread carefully so mistakes can be avoided. After all, a misstep can create some serious issues if you aren’t careful. Right now is a great example of the challenges that businesses can go […]

Shopify To Roll Out Shopify Email To Merchants

E-commerce platform Shopify has announced the launch of its newest marketing app extension, called Shopify Email. This extension allows Shopify merchants to create, execute and monitor email marketing campaigns natively within the platform. These brand new capabilities are expected to be available to Shopify merchants beginning in early 2020. Shopify launched Shopify Marketing in 2018 as an […]

How to Hack Competitors’ Marketing Strategies

If SEO analysis was sufficient to obtain proper competitive intelligence, this webinar would never happen. To cover various ways how companies may hack their competitors’ strategies and gain market advantage, SEMrush invited Bill Hunt, a brilliant mind of global digital & search marketing strategy. He will highlight some techniques that digital marketers and business owners […]

How To Create A Style Guide For Your SEO Content Writers

We always here the following statements when you’re immersed in the world of SEO content writing: How do I find good writers? The writers I do have are inconsistent How will I know if a writer ‘gets’ SEO? There seems to be a gap between the data-focused SEO pros and the creative copywriters they usually […]